Brand Loyalty: MTN Sponsors Seven Customers to London  

By Raheem Akingbolu

As part of its CSR initiative, MTN Nigeria has sponsored seven Y’ello family to join other Arsenal fans at the Emirates Stadium in London to watch the much anticipated Premier league clash between Arsenal and Manchester City.

Speaking on the exciting opportunity to watch his favourite team, Ademola Sulaiman,  said: “I’ve been on cloud nine since I heard… I’ll be going to London to watch my Arsenal play live! It has always been a dream of mine and it’s even on my bucket list.

“MTN is now bringing the dream to reality and I’m beyond excited about it. I can’t thank MTN enough for this”.

These lucky Arsenal fans embarked on an epic 4-day experience, which included a tour of the magnificent Emirates Stadium getting a feel of the perfect and lush green playing surface, visiting the popular Armoury housing the club’s merchandise and many opportunities.

The high point of the tour came on March 1st, when the seven Gunners joined other teeming fans to watch Arsenal and Manchester City lock horns.

General Manager, Brands and Communication, MTN, Richard Iweanoge commenting on the trip, said “We are delighted to be a part of our customers’ dream come true.

“This opportunity to watch their favourite team play live at the stadium is our way of giving them the total footballing experience they deserve and expressing our appreciation to them for choosing to be a part of our Y’ello family.”

These MTN customers, who are also ‘Gunners for life were Ademola Sulaiman, Asemota Ivie, Coker Olabisi, Orimoloye Olateju, Arthur Chuks, Chief Kingsley Chinedu and Aniekpeno Mkpanang, were recently introduced to the press at a ‘Meet and Greet’ session at the MTN headquarters in Ikoyi, Lagos.

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