Emma Okonji

The board and management of CommunicationsWeek Media Limited, a certified global ICT company with over two million online subscribers, said it has opened its portal to the general public to vote for nominees of this year’s Beacon of ICT (BoICT) Awards.
The Beacon of Information and Communication Technology awards series are widely regarded as the most prestigious annual event available in the ICT industry in Nigeria.

The awards ceremony reward best practices and recognise outstanding contributions to the growth of the sector.
Announcing the commencement of the voting process, the Chief Executive Officer and Editor in-Chief, CommunicationsWeek Media Limited, the organisers of the event, Mr. ken Nwogbo, said
the BoICT Awards winners had always emerged through a transparent voting process that involves business leaders and readers, with independent quality experts.

Business leaders and readers can cast their votes via http://boict.nigeriacommunicationsweek.com.ng
Nwogbo said, adding that the theme for this year’s lecture is “Leveraging ICT Value for Building Institutions”.
Now in its ninth year, this year award will start with the distinguished lecture series.
The lecture and award are slated for Saturday, April 28, 2018, at the Eko Hotels and Suites, Lagos.
The Beacon of ICT Distinguished Lecture is designed to explore efforts to put Nigeria on the global Information and Communications Technologies map.

The lecture series is reserved for distinguished achievers.
Past Keynote lecturers include: the former Executive Vice Chairman of the Nigerian Communications Commission (NCC), Dr. Ernest Ndukwe; former Director-General of National Broadcasting Commission (NBC), Yomi Bolarinwa; CEO, OR System France and specialist in Counterpart Risk, Dr. Jean Luc Fort; and Chairman, Knowledge Factory International, United Kingdom, Professor Chris Nwagboso, among others.

Bosch Introduces New Screwdriver to Market
Bosch Professional Power Tools Nigeria, one of the leading manufacturers and marketers of power tools for construction, woodworking and metalworking industry, has announced the launch of a smart screwdriver ‘Bosch GO’ into Nigeria market.

According tio the company, ‘Bosch GO’ is the smart screwdriver where a simple push gets the work done and it‘s intelligent E-clutch system knows when to stop on reaching the target torque. The strong spindle lock closes the gap between manual and automatic operation helping users to stop impending work on demand. The lithium-ion battery powered screwdriver is compact and easy to carry around anytime, anywhere. The tool is designed to be as close to the shape and size of a manual screwdriver in order to help the Nigerian user leapfrog from manual effort to effortless working with minimal discomfort.

The new product, which is said to have been developed with an extended UX approach and with a user-friendly design, adds an aesthetic value to repair tasks. ‘‘From tightening to loosening screws, the new offering comes with adjustable 5/2.5 Nm torque and the speed goes upto 360 rpm.It has superior balance and weighs only 280 gms for reduced userfatigue.The user can even use the product manually as it has a spindle lock that allows him to carry on the screwdriving operation without any hassle‘‘

‘Bosch GO’ is powered by the 3.6V 1.5Ah in-built battery for longer run time and 90 mins ofchargingattains a full charge. ‘Bosch GO’ features new innovations that delivers unprecedented run-time and efficiency for any kind of application. It has a Micro-USB charging point and a 3-LED charging indicator. The screwdriving functions can be carried on with absolute ease due to the rotary brush plate that assists with the forward and reverse rotation.
The smart screwdriver is available in a kit version which comes with a 33 pc accessories kit, USB adaptor and a USB cable. Packed in a compact plastic case with a sleeve, user manuals and product-related information, this product is a go-getter.

Insight Publicis’ Campaign Drives New Markets for Heineken
Stakeholders in the brand and marketing management space have described the Insight publicis’ Winning Campaign as a creative ingenuity that has further repositioned Heineken in the market. They have argued that if the decision by Heineken to task agency with creating the brand’s first Nigerian campaign was meant as an experiment, then the gamble has paid off.

Insight Publicis has been able to reenact the usually high standard of Heineken’s global campaigns but in a way that excites and resonates with Nigerian consumers across board.
The 58 seconds commercial- Villager- which features Jidenna, the Nigerian born international act, is Heineken’s first glocalised commercial. A campaign that right from launch, has triggered an outpouring of positive feedback with many commenting on how finally, Heineken has connected with them and now they can relate better with the brand. This aspect of relatability was the missing link in previous Global campaigns.

And because of the success of the campaign, Heineken is in the process of rolling-out the same commercial in 15 other African markets where the premium brand has presence.

Amidst declining sales from last year, Heineken wanted a commercial to recruit and retain younger drinkers between ages 18-24 and regain 5 percent of the lapsed drinkers that represent the 25-34 age group. But all these were to be done within the brand’s global thematic parameter of Internationality, Tradition and its Natural Ingredients. Sinmisola Hughes-Obisesan, Insight Publicis’ Creative Director noted;

“Insight Publicis was tasked with creating a locally relevant thematic campaign for the Heineken brand. We dug deep to search for insights that would resonate and in execution, topped it off with Heineken style wit blended with classic Naija-isms.”

But more importantly, the ad was supposed to highlight the parallels between the world’s most international brand – Heineken and Nigerians. According to Hughes-Obisesan, the commercial was the brand’s way of celebrating the Nigerian spirit by highlighting specifically, the three qualities Heineken and Nigerians share in common, which are global presence, quality and family values.