Artyrama, Online African Art Gallery Debuts 

The Nigerian arts market just got a boost with the launch of Artyrama, an  online  African art gallery that  specialises in sales  of contemporary  African art including paintings, photographs, sculptures and mixed media that document African’ rich culture.

 The new platform provides arts enthusiasts global access to a variety of African art, leveraging cutting-edge technology to provide a seamless and carefully curated online experience.

 Speaking on the innovation, General Manager of the company, Sola Masha, stated that the new platform aimed to introduce art to people who had never experienced or acquired art from Africa as well as people who had interest in African art but did not have a user-friendly platform from where to experience it. He said that the new development arose from the need to divert attention to modern art.  “Technology played a huge role, it has provided artists with new tools for expression, and is a fundamental force in both the development and evolution of art. Modern ways in which art is created, produced, distributed, and marketed have shifted as a direct reaction of the world’s transition to a socially-connected, digital society. Glaringly lacking in a time where technology has become second nature, and everyone is armed with a smartphone, is where to buy authentic Nigerian art online.

 “We are passionate about African art and are committed to giving these works a global stage, promoting the development of art and culture in Africa; but more importantly, showcasing the amazing talent that exists on the continent. Artyrama intends to capitalise on its pioneer status to become the number one gateway for African art online.”

Also speaking, the company’s  Art Manager and Curator, Akinyemi Adetunji, pointed out that  “Africa is home to a thriving art culture. Its enormous diversity of ethnic groups and cultures is captured beautifully in the art created by her artists. We are heralding a new age for African art by giving it a platform and giving people all over the world access to and advisory on the diverse range of African art available.”