Nigeria’s leading premium beer, Star Lager, has signed a new partnership agreement with top English Premiership club, Chelsea Football Club.
The partnership agreement, which was recently announced at a press conference in London, will see Star Lager Beer become the official beer partner of Chelsea FC.
Coming on the heels of similar partnerships with six other European clubs; Arsenal, Manchester City, Juventus, Real Madrid, Paris Saint-Germain (PSG) in 2016 and FC Barcelona in 2017, this new partnership will solidify the brands claims to football, as Star Lager will have the special rights to boost the club’s visibility in Nigeria.
Marketing Director, Nigerian Breweries Plc, Franco María Maggi, commenting on the new partnership, said, “The partnership with Chelsea provides us with an remarkable platform to broaden the brand’s profile and its values, while giving us another opening to create distinctive and shining experiences for football fans and Star lager consumers.”
The agreement has several angles, but one of the most notable is the fact that every year a number of football fans across the country will get to watch live Chelsea FC matches in London, England and enjoy numerous other benefits and experiences, that all Nigerian football lovers will appreciate.
Also commenting on the partnership, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo said, “Star Lager is pleased to be partnering with Chelsea, a club like our own brand, with a rich culture, heritage and history. This new partnership will significantly strengthen our existing partnership portfolio, and is part of a wider strategic intent to be seen as the beer brand of football.”