Bounce news, a personalised news platform has been launched in Nigeria. The website is dedicated to delivering on a daily basis inspiring and relevant stories that are tailored to empower the Nigerian news consumers and give them a voice in the polity.
According to the management, by studying search patterns and activities on social media to know the kind of stories that interest its readers, the news portal is able to make recommendations while transforming basic information into applied intelligence.
â€˜â€™With the Bounce app, users receive news items which help them make informed decisions about their personal lives, careers and businesses,â€™â€™ the management said.
Speaking during the launch of the app in Lagos recently, General Manager at Bounce News Goodluck Ikporo said: When you first launch Bounce, youâ€™ll be given the option to select which interests you prefer to follow. This defines the initial set of content the platform will show to you. It will look at your profiles and the content you have publicly shared to find additional interests that could be relevant to you.â€
He added that the news portal also analyses user activity on the app to find out what kind of stories they read or skip, and any action taken around stories.
Each of these actions teaches Bounce a little bit about usersâ€™ interests and over time, it will get pretty good at predicting which stories you love.
Bounce News, which is already popular among Nigerians of various demographics, offers a range of exciting news items that cuts across -politics, entertainment, business, sports, fashion, education, tech and law & crime.
According to the GM, unlike regular news apps, the platform significantly improves the experience of consuming news on the internet as it is designed to function optimally on slower networks or low data.