Emma Okonji

Freetel, Japan selling smartphone mobile brand, recently announced its partnership with TD Mobile, mobile devices distributor in sub-Saharan Africa, to establish its presence in the Nigerian mobile market space.

Founded by in 2012 in the city of Toyko, Japan Freetel said it has launched its smartphone in 20 countries, with additional plan to launch in Nigeria.

Freetel started its expansion programme since November 2015 in Asia, North America, Latin America, Middle East and Africa. The Freetel devices are currently available in 20 countries including two African markets of Egypt and Ghana respectively.

According to the company, plan to launch four different models of its Andriod smartphones into the Nigerian market with prices ranging from N13, 000 to N38, 000.

Freetel smartphones are designed in the state of the art design centre in Tokyo, and the manufacturing is supervised by Japanese engineers with over 40 years experience and all of them are Google GMS certified. The GMS Certification is the confirmation that a specific device meets Googles’ performance requirements and properly runs the Google Apps.
Speaking at the media launch, Vice President, International Sales, Freetel, Mr. Eugene Yoshioka, said: “Nigeria is the market for Freetel and we are looking forward to reaching out to Nigerian consumers with our latest smartphones. We plan to invest in the country with a full- fledged subsidiary to support sales, marketing and after sales support. We are glad that we are partnering the most powerful and trusted partner of the region TD Africa.”

As a subsidiary of ICT distribution power-house, Technology Distribution limited (TD Africa), will add the Freetel brand to a growing list of international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region. Considering its wide reach, distribution network, massive retailer base and unmatched presence in major Nigerian cities and other West Africa capitals, the partnership will see the company deploy its latest capacity in taking the line-up of products from the Freetel stable to every action in the metropolis as well as every nook and cranny in the hinterlands.

Also speaking at the event, the Managing Director, TD Mobile, Mrs. Gozy Ijogun, said: “As a key driver of the technology revolution in Africa, TD Mobile has always strived to bring the latest and best of technology products to Nigeria and the West Africa region by extension. In line with this, Freetel and TD Mobile have entered into an exclusive partnership to bring Japanese smartphones to Nigeria. We believe we can capture a major market share with the help of our extensive distribution reach and strategic partnership with operators, dealers and retailers.”

According to her, Freetel will be available in the market across 10 major cities in Nigeria to include; Lagos, Abuja, Port Harcourt, Kano, Ibadan, among others, from August this year.