Adibe Emenyonu in Benin City
English PremierÂ League loversÂ in BeninÂ were treated to an exciting â€œMatchday Made of Blackâ€ experienceÂ on Thursday, April 27 as the Guinness Matchday train arrived for a screening ofÂ theÂ highly contested Manchester Derby.
Football fans experienced an incredibleÂ evening completeÂ with live commentary from the Supersports crew of MozezÂ Praiz,Â andÂ Mike Maiyaki, as wellÂ as Orangeman Mohammed of Raypower Benin.
The eveningÂ was rounded off byÂ aÂ live music performanceÂ fromÂ Benin-born artiste MalekeÂ whoÂ consistently shows that he isÂ Made Of BlackÂ by showcasingÂ sheer determination, passion and hard workÂ in hisÂ music; values that exemplifies the Guinness Made of Black movement.
Guinness recognising that the most amazing football experiences go alongside good music has infused music into these series of events.
It would be recalled that consumer favorites like Jaywon, Illbliss, Small Doctor and Magnito serenaded Lagos consumers at the kick-off of the activation on MarchÂ 19th;Â Slow Dog thrilled the consumers in Owerri whileÂ Zoro, Mr. Ransome and Quincy upped the ante in Enugu,Â excitingÂ fans at the centres withÂ greatÂ music.
TheÂ Benin experience is the fourth stop for theÂ Guinness Matchday experience since its kick off in Lagos onÂ 19thÂ March.
The Guinness Matchday activities are designed to celebrate Nigeriaâ€™sÂ passion for football and musicÂ and to unite communities through incredible football experiences â€“ in a way that only Guinness can do.
TheÂ Benin eventsÂ whichÂ took placeÂ atÂ Tips Bar and Play HouseÂ bar providedÂ English Premier League (EPL) fans the opportunity to showcase their passion for football.Â FansÂ were rewarded with a free Guinness Foreign Extra StoutÂ for every Guinness Foreign Extra Stout bought at the venueÂ and also had the chance to win airtime units.
â€œOur consumers are at the heart of what we do,â€ said â€˜Rob Hobart,Â MarketingÂ DirectorÂ for GuinnessÂ Nigeria Plc, addingÂ â€œand delighting them is what we will always strive to do.â€
â€œAs a brand, we realise that the Nigerian consumer is a restless go getter- one whose boldness is fueling a progressive, new spirit of Africa, the brand, an embodiment of this mindset is successfully putting itself right at the centre of this movement.
â€œKnowing how passionate Nigerians are about music and football and how they fully give themselves to these passions without inhibitions, we launched â€œMatch Day Made Of Blackâ€- to create totallyÂ different and amazing football.
â€œBefore now, we have been sponsoring the broadcast of the EPL in Nigeria and weÂ remainÂ committedÂ to showing greater support for the incredible football fans across the country. The Matchday Made of Black is another testament to our commitment in this regard,â€ Hobart said.
â€œThere are two things you can be sure will always bring Nigerians together – football and their favourite Guinness,â€ saidÂ Uche Onwudiwe,Â Marketing Manager, and Guinness.Â â€œWhat better way to show thisÂ than an infusion of Guinness,Â FootballÂ and Music.â€
â€œAs a brand,â€ he continued, â€œwe celebrate those who areÂ Made ofÂ Black- those who continually carve their own path without inhibitions. Football is one of theÂ areasÂ where our consumersÂ loseÂ all inhibitions and as a brand; we cannot but stay true to their passion.
â€œWeâ€™re looking for Fans Made of Black â€“ fans who go above and beyond to demonstrate their passion for their favourite team.Â We want to find the fans who donâ€™t just wear their team colours, they live them; the fans whose goal celebrations are more emotional than the players; these are the fans Made of Black who weÂ want to recognise and celebrate.â€ Guinness has sustained a historic association to football in Nigeria through its sponsorship of the EPL broadcast in Nigeria on Super Sports as well as its sponsorship of theÂ NigerianÂ National Team- Super EaglesÂ and annual consumer promotions such as Every Minute Made of Black that reward fans who buy and enjoy Guinness while watching the game.
The Matchday Made of Black trainÂ will continue to visit other football lovingÂ cities in Nigeria making its next stop atÂ IbadanÂ on theÂ 7thÂ May.
At the end of the event, one of the fans, Kelly Okpede, said he appreciates Guinness for putting the event. Okpede who was one the winners of music guess that went home with CD plate, also commended the organisers for allowing fans to showcase their love for music.
“Guinness has been doing well all over Nigeria and I appreciated the fact that they are bringing their product life to Benin City and is allowing us to showcase our love for football by coming together to celebrate happiness.
“I am telling all fans that if they are not taking Guinness, they are missing a lot. So I am telling them that any march played, there should be a bottle of Guinness in their hands.
“I am here for the game today and I am supporting Manchester United. I hope they win so that I can get some prizes back home.â€