Samsung: Technology Innovation is key to Customer Satisfaction

Emma Okonji

Samsung Electronics has reiterated its commitment to customer satisfaction in the area of technology innovation. Specifically, the company said it will continue to innovate in its products, especially its digital home appliances, in order to grow and maintain customer satisfaction.
Samsung made the commitment during the Samsung Africa Forum 2017, which was held in Cape Town, South Africa, recently.

Organised by Samsung Electronics, the company used the occasion to showcase its latest technology innovation in digital home appliances, majority of which have just been launched into the market, while others will be launched before the end of the year in various countries where Samsung operates.

Regional Product Manager, Visual Display and Audio, Mr. Chaun-Paul Reddiar, who spoke to THISDAY in South Africa, said innovation is key to Samsung business and that the company would continue to innovate in order to grow and maintain customer satisfaction.

According to him, “We will continue to innovate in our products design in order to maintain customer satisfaction, and our drive for innovation is based on customers feedback. It all depends on what the consumers want and how they want to interact with technology. With that in mind, we always develop new products that meet consumers’ needs.”

Welcoming technology journalists from different parts of Africa to the 8thSamsung Africa Forum, the President and CEO, Samsung Electronics Africa, Yoo Young Kim, said the annual event was meant to showcase Samsung’s latest technologies designed with Africa in mind.
According to him, “Samsung’s goal is to inspire the world and create the future with innovative technology and creativity.”

The Director, Corporate Marketing and Communications at Samsung South Africa, Michelle Potgieter, said “The annual Forum always helps us to achieve our goal of enriching our customer’s lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for us all.”

Samsung’s motto has always been pride and passion. As such, the company is proud of its innovative, world-class products that feature innovative designs and technology created to benefit consumers. Samsung is passionate about a shared vision to improve the lives of African customers and eager to drive positive growth for its partners across the continent, Kim said.

With the expected continuous growth of the African market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space. The Samsung Africa Forum 2017 is the ideal platform to demonstrate Samsung’s smart technology products and innovative designs for the year ahead, Kim added.

Samsung Regional Product Manager, Digital Appliances, Mr. Sunil Gupta, said although there was slight drop in sales last year in the African market, but that Samsung holds the Nigeria market to a very high esteem became of its huge volume of sales, year-in-year-out, occasioned by the large size of the country’s population.

Speaking about grey market, Gupta called on African governments to rise to the challenge and protect the interest of Samsung as it carries out its legitimate business on the African continent, designed to boost customer satisfaction.

“Innovation is our passion and quality is our commitment. When we innovate new products, we try to make them unique and we give as much as 10 years warranty on our products because we are very confident of the quality and durability of the products. It will therefore be good if African governments can protect businesses like the Samsung digital home appliances business in their different countries to enable us do more,” Gupta said.

Some of the innovative products that were on display at the Samsung Africa Forum, and were ready for launch into the African market before the end of the year, include: the Samsung’s wind-free air conditioner that offers better cooling at lower cost; the Samsung AddWash machine that comes with energy efficiency and cost effectiveness; the Samsung new QLED TV, and refrigerator, among other digital appliances.