Yudala Partners the Bridge Concept to Offer Discount on Items


By Anayo Okolie

One of the leading online and offline retail store, Yudala has entered into a strategic partnership agreement with The Bridge Concepts Nig. Ltd to ensure youths using Naija Green Card are offered discounts when they purchase items on the platform.

Speaking during the signing of the partnership in Lagos, the Chief Executive Officer, Bridge Concepts, Hon. Bimbo Daramola said the move was established to give youths especially students with financial challenges to make purchases at very low prices.

The Naija Green Card apart from helping users buy things at discounted rates, Daramola said would also promote research and knowledge sharing among students of tertiary institutions by giving them access to lecturers, textbooks, handouts and other resource materials relevant to their academic pursuit at any time of the day.

According to him, “What we have done is to establish a long-term partnership with Yudala aimed at instituting a discount culture for Nigerian consumers especially the youths. With focus on young persons who fall between the age bracket of 18 and 35 years, we have put in place a platform accessible by those holding the unique social safety identity otherwise known as The Naija Green Card.

“As we speak, we have over 6,000 youths on this platform and what we simply do is to provide for them cheap and affordable products and services which hitherto could be much costlier elsewhere. Our partnership with Yudala is to further make accessible to these young Nigerians quality, affordable and cheaper products and services in any part of the country because we recognise the firm as the biggest online and offline marketing firm in Nigeria.”

The Vice President and Chief Operating Officer of Yudala, Mr. Nnamdi Stan-Ekeh, said Yudala would continue to support initiatives that would make life easier for Nigerians especially the youths.

Stan-Ekah said: “Though, the gesture may look small in term of discounts added for every products the youths may seek from us through The Naija Green Card platform, it will nonetheless go a long way in meeting the plights of many of them especially at a time when the economic situation of the country appears to be quite tough.”