By Omolabake Fasogbon
The organiser of the international trade fair of technologies and services for entertainment, integrated systems and creation, Prolight + Sound Middle East ,has announced that it would be hosting about 80 exhibitors and 2,000 visitors at this year’s fair in Dubai.
According to the company, this year’s event had been designed to match up with the astronomical growth in the entertainment industry in Africa, Middle East and Asia, with series of seminars to provide players with an all-in-one platform for education and networking experience.
The event slated for October 31st through November 2nd 2016, the Chief Executive Officer of Exhibition and Trade Limited, who is also representing the company in Nigeria, Omonigho Itoya, said, would remain the only international trade show in the entire Middle East and Africa dedicated to technology and services for the entertainment, event, media and creation industry.
Itoya who noted that the growing market in bars, restaurants, entertainment venues as well as hotels and resorts had raised a cause for industry players to stay abreast of innovations in the sector, as he advised also that government needed to redirect its economic diversification initiative to give a financial and social boost to the entertainment sector which he assured will be more rewarding than expected.
The Chief Executive Officer of Messe Frankfurt Middle East, Ahmed Pauwels, pointed out that market trends had revealed that the demand for pro lighting, sound, and audio equipment was heading in the right direction, hence he was delighted to present an annual platform of ground-breaking products dedicated to the industry.
“In Prolight + Sound Middle East, we’re providing a highly interactive networking, developmental and sourcing platform, where the world’s premier brands will present their latest product lines, from stage lighting and disc Jockey equipment to special effects and multimedia, or audio and AV systems to infrastructure and furnishings”, he said.
According to the company, more than 70 per cent of exhibition space had been booked by the big players in the industry with notable companies such as Bose Professional Middle East; Monacor International, a German manufacturer of PA, stage and event technology; Bosch Communications; Adam Hall; and the show’s founding partners, Martin Professional, and Sennheiser were ‘ expected at the event.