Firm Launches e-Commerce Platform


By Peter Uzoho

As part of efforts to address what it described as a confined demand for online purchasing in Africa, a Lagos- based e-commerce company,, at the weekend launched a portal where business organisations and government entities can transact businesses for products and services.

It is also expected to facilitate e-procurement for government and corporate enterprises.
The company said the platform aside providing e-procurement solutions, also provides services to various sectors, ranging from fashion, agriculture, manufacturing and industrial equipment, IT, and services. The promoters of the e-Commerce platform noted that it currently has 54 categories and would start developing its sub-categories as it is still in its pre-launch phase.
Speaking at the pre-launch of the platform in Lagos, the Founder and Chief Executive Officer,, Mrs Iwayemi Omolara Ogomudia, said she decided to launch the market place after spending several years as an entrepreneur and researcher in Nigeria, learning about the difficulty in sourcing products in this part of the world.
“I was constantly frustrated with ordering supplies and services unlike when I go to China. In particular, I felt the entire process of sourcing, approval and shipping could be easily improved upon,” Ogomudia said.
“I also realised that it is becoming obvious that many of the buyers at companies had become accustomed to purchasing things online for their personal use, and also, want to purchase online for their businesses. millennials are now the key decision-makers for company sourcing. This change of guard means that they expect the same convenient access to shopping for personal purchases, to be available when they search for business solutions”, Ogomudia added.
She said further that would offer products and services at wholesale prices from merchants, to a broad base of buyers from companies across various industries, such as health care, electrical systems and components, manufacturing companies, travel, food and entertainment, government, security and safety, and across all other industries.

According to her, businesses were expected to start the process of subscribing on the platform from 2nd of September, 2016., is a marketing platform for both local and global businesses which offers Business-to –Business (B2B), online –to-offline (020) as well as Business-to-Government (B2G) services on a single platform to its community.