The C-HR gives Toyota a powerful new presence in the growing C crossover segment. It is intended to spearhead a new movement within its segment -to create a new frontier. That’s why we decided it had to be unique: with its own personality, full of originality, Kazuhiko Isawa, the Chief Designer of C-HR has said.
Designed to stand out both within the Toyota line-up and in its segment, the all-new C-HR – or Coupé High-Rider – represents Akio Toyoda’s determination to allow greater stylistic freedom and promote engineering creativity in order to achieve eye-catching designs and enhanced driving pleasure.
The Toyota C-HR remains remarkably true to the general features of the concept-cars that attracted so much public attention in Paris in 2014 and in Frankfurt in 2015. Its coupe-like lines are a testimony to the resolve of its designers to create a style that stands out in the Toyota range, and to establish a new direction amongst mid-sized crossovers.
With the C-HR, Toyota targets a clear and singular customer profile. Predominantly driven by emotional considerations, these customers want individuality, and to be the first to try new experiences and products. Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.
Inspired by what he learned from meeting with these customers, C-HR Chief Engineer Hiroyuki Koba focused persistently on their requirements throughout the development process, setting high demands for design and perceived quality.
The Toyota C-HR’s unique character demonstrates the flexibility that the TNGA (Toyota New Global Architecture) gives to vehicle developers in the three key areas of design, powertrain and dynamics, enabling them to deliver a new and fresh take on the increasingly commoditized crossover segment.
Pre-sales will begin throughout Europe in September, with the first deliveries to customers before the end of the year. Positioned between the Auris TS and the RAV4, C-HR targets upwards of 100,000 annual European sales.