Mary Ekah

Electronics giant, LG Electronics has taken upon itself to ensure that consumers get value for their money by producing life changing innovative technologies that will help consumers live a better life. Not only are tools changing, so are lifestyle processes as a result of new technologies such as mobile phone; sound systems; washing machines; cloud computing and wearable. The evolution of technology has reached a point where anything is available at the touch of a button. Shopping, learning, working and entertainment can all be accessed from the comfort of our homes. But it comes at a cost; and a relatively crucial one at that is health. Obviously technology changes lifestyle.

Specifically, LG Electronics has focused more attention in designing products that will help consumers solve their basic needs as well as boost their productivity thereby leading to longevity. Even if some consumers claim to have nothing to do with technology, they will still strongly be influenced one way or the other by the trends that emerge from it.

The desire for appliances that will help consumers display their status in the society is what has got many thrilled about the LG Signature collection. This new line of premium appliances brings about advance intuitive technology into the home, with an embellished feel that allows the collection to fuse effortlessly into the environment. These innovations will no doubt signal a paradigm shift from the way and manner consumers initially feel about what technology can really do for them in their respective homes.

Head of Corporate Marketing, LG Electronics West Africa operations, Mr. Rajesh Agnihotri said: “We are making names for ourselves as a frontline maker of lifestyle intuited technological products; LG no doubt has carved a niche for itself as a pacesetter of innovative technologies.”

LG washing machines have overtime proven to be unparalleled when it comes to performance and value. Its expanded washing machine range is specifically designed for simple living. Today, consumers have come to expect more from household appliances in terms of innovation, design and performance; LG continually delivers products that guarantee safety, reliability and durability adding to the credibility of the brand.

There is a new tendency consumers are drifting towards products that not only satisfy them but have reasonable years of warranty just like the Inverter Direct Drive motors in an LG Centum washing machine with a 20-year warranty which by far higher than the industry standard. Its durability will no doubt draw attention to it at the world’s leading trade show for consumer electronics and home appliances, IFA 2016 in Berlin. At IFA 2016, innovation will meet lifestyle as LG Signature designed to offer premium living would be showcased for its consumers to experience the important features developed to meet their tastes and needs.