By Nume Ekeghe
Wema Bank Plc said it successfully concluded its ground breaking ‘945 Game Show’ hosted live on Facebook.
In the course of the game, every night at 9.45pm for 24 days, three winners emerged, winning cash prizes of N90,000, N40,000 and N50,000 in line with Wema Bank’s new USSD banking code *945#.
“If I expected a bank to host a game show I wouldn’t think of Facebook. If I thought about Facebook, I wouldn’t think of Wema Bank. But Wema Bank has shown that with age comes wisdom,” a statement from the bank quoted a Lagos-based Digital Marketing professional, Adekunle Adeniyi to have said.
“Wema Bank has set the bar higher in terms of how banks market their products and reward customers who adopt new services.”
Executive Director at Wema Bank Plc, Folake Sanu, who co-hosted the last episode of the game show said the game show was a wonderful platform to reward and encourage Wema Bank customers to use the bank’s new USSD banking code *945#.
“Since its launch on July 7, *945# has made banking easier for Nigerians, a lot of whom have adopted the service. The bank which has plans to open new branches across the country following a national banking license obtained last year, has been able to deploy its USSD banking platform to parts of Nigeria it is yet to reach.
“With about 80 per cent of the Nigerian population owning a mobile phone, the new USSD banking platform has widened the reach of Wema Bank as confirmed by the 945 Game Show where winners emerged from all regions of the country. Over the past one month, tens of thousands of new accounts have been opened using *945#.