In what looked like a subtle move to revolutionise the wine market in Nigeria and Africa, promoters of a German brewed wine with its headquarters in Florida, United States have entered the continent with Friends Fun Wine, with the promise that it would give consumers value for money.

The launched of the wine in four different flavours which comes in 250 ml in quality alluminum slim Cans was unveiled recently in Lagos. Promised to takeover and redefine the way Nigerians and lover of wines perceive regular wine, its promoters say it is a revolution that is every age friendly.

In his opening address, the Group Managing Director for the new African initiative, said having involved in a few things in Nigeria since 2000, he was delighted to be part of the funwine and its real revolution in the beverage business in Nigeria. According to him, Nigeria is the first country in Africa where the brand is first launched. “Funwine started in the mind of one of the world best food and beverage specialists, Mr. Joe Peele. The concept really is breaking through! Funwine was created as an Affordable-Healthy-Tasty-RTD-Flavored Wine packed in a quality aluminum slim cans and bottles.

While throwing more light on what good wine entails, Brosh said quality wine whether in red, white or rose is a must and a major ingredient in Funwine, he noted that using a state-of-the-art beverage technology creates a clear smooth natural organic wine based flavored drink.

Speaking further on the newest, tasty, refreshing and delicious wine, Brosh said the friend fun wine which is currently available in five flavours is the first ever coffee wine in a Can in Nigeria. “It comes in different flavours namely Moscato, Chardonnary (Coffeee Cappuccino), Cabernet (Coffeee Espresso) and Sangriar. Funwine contain Vitamins, low Alcohol -Only 6% and low nutrition value compared with the alternatives and also has minimum sparkling which makes the drink easy and fun.

Corroborating Brosh in promoting the brand, group chief designer, Mr. Kerensaid Funwine creed and design are completing the experience of funwinetaste and Smell. “The aluminum Slim Cans and Glass Bottles are the finest available in the industry. Our ready-to-drink, known as RTD, Flavors are one of their kind.It’s not Wine, it’s simply fun-wine.

“Funwine gives relaxed feeling alone, or bonding people who wish to have FUN all through the day, it design and colors were carefully chosen to give a natural-relaxed-atmosphere. We didn’t only try to make a precise design, but we paid a huge attention to the synergy between funwine taste-smell look and Feel,” Keren said.

As the company which started its operation in America and currently operates in 42 countries around the Globe spreads its tentacles in Nigeria looking for qualified distributors and dealers to join the fun, Brosh reiterates its company’s commitment to contribute to the Nigerian economy as it plans to establish a winery and a filling facility in Nigeria within 2017. This he believes will reduce funwine retail price dramatically.