Unilever Showcases Rebranded Sunlight Detergent in Ibadan

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By Ademola Babalola in Ibadan

One of Nigeria’s foremost multinational company and suppliers of fast-moving consumer goods, Unilever, has presented rebranded sunlight detergent to hundreds of customers at an event tagged: “Sunlight Detergent Alarambara Owanbe”.

At the colourful event held at Mauve 21 events centre on MKO Abiola way, Ring Road, Ibadan, hundreds of its customers were tutored on business gains, empowerment tools and successful family growth.

The management of Sunlight Detergent also treated their dealers, retailers and general public who graced the event to sumptuous meals and showered them with company’s products.

The Brand Manager, Sunlight Detergent, Ojeabuo Akhiojemi, said the event marked the second Alarambra Owambe in Ibadan, just as he stressed that the importance of women cannot be overemphasised in any society be it in children’s upbringing, homemaking and general wellbeing of the society.

He stated that “it was this that informed the decision of Unilever’s Sunlight 2-1 detergent to embark on a journey to educate women on various issues bothering on personal development, homemaking, social relationship, marriage, amongst many other important topics that could help become “Sunlight”women through its radio drama series.”

Akhiojemi had earlier said the company brought to an end its 13-week long Sunlight’s Alarambara radio drama series ‘with this Ara Otun Owambe. I urge you all to enjoy every bit of it.”

He also stressed that “the essence of Sunlight detergent can be captured in two words, “Fragrance” and “Cleaning”. These are two benefits you get anytime you use Sunlight detergent.

“As it is our tradition at Unilever to always follow trends, watch out for our customers and try to decipher what they want per time, we recently improved on what Sunlight detergent is known for in terms of fragrance and cleaning power and demo washes held in Lagos and Abuja once again proved Sunlight 2-1 as the only detergent that offers customers burst after burst of freshness.

“In addition to the improved fragrance and cleaning power, Sunlight 2-1 detergent now has a 25g economy pack for N10 and 225g for N100. These are in addition to existing 500g, 1kg and 2kg pack sizes, all of which come in 2 variants – Tropical Sensation (Sunlight Pink) and Spring Sensation (Sunlight Yellow).”