Outdoor Advertising Association of Nigeria, OAAN has announced the introduction of a new award category for its annual Poster Awards. The 2016 edition is slated for next month.
The award, which is in its 10th edition, was conceived a few years ago to celebrate creative excellence among outdoor advertising practitioners in Nigeria.
This year’s edition according to the award committee will be a special event, as it will bring together all stakeholders in the industry and create a platform for them to deliberate and collaborate.
In line with the theme of the 2016 edition “strengthening our partnership”, the Award Committee Chairman, Mr. Ladi Sole disclosed the introduction of a new award category for the ‘Regulatory Agency of the Year’ which he described as key and unique. He explained that the motive behind this is to strengthen partnership with the regulators and ensure smooth operation. He noted that other categories for awards consideration remain the same.
“The unique thing about this year’s event is the introduction of a new category; ‘Regulatory Agency of the Year’. It is a key addition to the award in appreciation of the role of government agencies in our industry. It is also to show that we welcome them and we are ready to work together with them and strengthen partnership for smooth operation.
“The categories for awards’ consideration have not changed. I encourage the Creative and Buying Agencies to seize this landmark edition to also make their landmark in the number of entries the summit,” he said.
Expected to deliver a key note address at the Business Session of the award is renowned Marketing Communications expert, Mr. Biodun Shobanjo, who will be talking on the topic ‘Indices of a Vibrant Economy: Outdoor Advertising- A Catalyst for Growth.’
On the reason for the topic, Sole explained that it is born out of the industry’s desire for a strong economy and the need for outdoor advertising practitioners to know that they can be key players in making this a reality.