ASUS Unveils First Brand Exclusive Store in Nigeria


Eromosele Abiodun

In its bid to provide a credible avenue for end-users to experience its brand offerings, ASUS has unveiled its first ever ASUS brand experience center at the Computer Village, Ikeja, Lagos, Nigeria’s IT hub.

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards.

A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes

motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionising the PC industry with its Eee PC™.

In a statement, ASUS Nigeria Country Product Manager (Notebook), Simplice Zoangodisclosed that the new ASUS brand center is an exclusive store that will stock only ASUS certified devices and accessories.

He said: “It is the first of its kind in Nigeria, with others planned in major cities across the country in the coming months. We are pleased to announce the opening of the first ASUS brand experience center in Nigeria. The shop is an exclusive store where end-users can experience the ASUS brand firsthand.

“Currently ranked as the No. 1 Laptop Brand in Europe and a Top 3 Global Laptop Brand,we believe that the ASUS brand exclusive store will drive deeper awareness about the brand, provide a credible avenue for authentic engagement with end-users as well as serve as a ready repository for the purchase of genuine ASUS product offerings.”

The statement added: “Given our growing presence in Nigeria, ASUS is glad to announce this initiative geared at bringing top-notch technology to end-users in Lagos. The market is already responding positively to the best-in-class quality that ASUS guarantees and we assure end-users that the new brand ASUS exclusive store will satisfy their yearnings for authentic brand engagement in the Nigeria IT space.”

In December last year, ASUS introduced its innovative offering of ZenFonefamily of smartphones into Nigeria. This includes:Zenfone Selfie, Zenfone Laser, Zenfone Go 5.0 and ZenfoneGo 4.5. Remarkably,, the ZenFone Selfie made its anglophone West Africa debut during the launch.