Brandzone Organises Summit to Foster Growth


Brandzone Consulting LLC in conjunction with its knowledge development arm Brand platform Lecture Series, is set to host a bare-it-all summit on “Branding in a volatile Economy.”

The summit will take place on Tuesday, May 10, 2016 in Ikoyi, Lagos.

The  event, according to the company, is  a gathering designed to enable practitioners and brand visionaries/owners to share insights on branding and growth strategies inclusive of opportunities inherent in the market place locally and globally.

The keynote speaker at this year’s summit is President of the Nigerian Stock Exchange, Mr. Aigboje Aig-Imoukhuede.  He would be joined by other speakers such as: Managing Director, Unilever Nigeria, Yaw Nzarkoh;  Lead Consultant, AD Consult, Olajumoke Adenowo;  CEO, HealthPlus , Bukky George, and Managing Partner, Red Media Africa/Co-Founder, The FutureAwards, Chude Jideonwo.

Speaking on the summit, the Managing Partner Brandzone Consulting LLC and Convener of the  programme,  Chizor Malize  said: “As the nation grapples with the impact of dwindling oil fortunes, devalued currency and weakened economy, there is no better time to become more creative with brands and branding for quality, competitiveness and growth.”

According to her, the marginal propensity to consume and the disposable income of consumer in a wobbling economy is shrinking due to the prevalent uncertainties.

“Consumers become more discerning and selective in their consumption habits owing to the lull in the economy. This also have impact in sales and revenue and therefore further weaken corporations overall performance.  It therefore, behooves the practitioners in the industry as well as business and brand visioners to innovatively and strategically connect their brands with the consumer minds to remain relevant and ensure continuity in patronage, growth and profitability,” she said.

 Continuing, she opined that “today’s economic realities have significantly changed the behavioural and consumption paradigm of consumers. Therefore, there is the ‘battle’ to maintain a share of the consumers mind and wallet through cutting edge branding solutions. There is, therefore, the need for strategic and conscientious approaches towards attracting, engaging and retaining consumers of goods and services of companies and organisations in meeting the expectations of their consumers. So, essentially, one of the crucial take-aways for participants at the summit is that they will be availed the technical/ professional know-hows to continue to drive their brands through growth and profitability- even in the midst of economic volatility.”

Malize explained that the dynamics for branding and marketing is totally different today as brands battle for consumers’ minds and wallets.

“The mechanism for customer engagement has also changed with the emergent of more innovative communication platforms predominantly driven by technology. The Summit will provide participants insights into the 21st Century consumer engagement strategies that would help practitioners and brand owners shape and create robust and winning customer engagement platforms for brands while developing positive relationships and associations that elicits excitement and action by consumers,” she added.

According to her, the  participation of  executives from top performing organisations ensures that we create excellent content and a summit that delivers maximum value.

She disclosed that the  resource packed summit programme includes a keynote address and four different plenary sessions and panel discussions all anchored by industry experts.

“The sessions will examine a wide variety of topics relevant to building successful brands in the 21st century. It would provide insight and new knowledge to brand managers on how to keep brands on the path of growth and profitability even in the most un-conducive business climate. It would provide insights on the strategies for connecting brands to consumers and sustaining consumer affinity while driving profitable businesses,” Malize noted.