A frontline Chinese investor in Nigeria and the country’s exclusive distributor of GAC Motor and Gree Air-Condition, Choice International Group (CIG), has unveiled a new facility in Lagos to bolster investment in vehicle sales, spare parts and after sale services, among others.
The organisation, which also unveiled a new 2016 GAC GA3s sedan, to compete with others in the market segment, said its vehicle assembling plant was almost completed and would soon be showcased to support government’s economic diversification plan, particularly in the automobile sector.
Speaking at the inauguration of the facility at Ojota, in Lagos, Chairman of the group, Ms. Diana Chen said: “This is a great move for us. We are determined to support government’s resolve to overhaul the automotive sector and turn the country into an automotive hub in Africa.
“Also, today is a fantastic day for us, particularly as we continue to build bridge of investment between China and Nigeria and we are able to bring stakeholders from across the world, particularly China and Nigeria to witness our success growth as we invest in Nigeria.”
Speaking about the competitiveness of the company’s products in the Nigerian market, Chen said CIG, which also markets electronic and other emergency home appliances has delivered quality products which has been tried and trusted to meet needs in Nigeria. This is a testament to the fact that products from China are capable of competing globally.
“We are careful about our image. Our intention is to sustainably build a lasting relationship in Nigeria. That is why we associate ourselves with only products that we believe in. We have the best products and that is the reason we are able to gain trust, especially from stakeholders in the country”, she said.
Chen insisted that the move was “a symbol that the world is a global village and we need to be part of the success story of countries across world since nations are dependent on each other to build a stronger economy and empower individuals.”
The event, which also bring together the Oba of Lagos, Rilwan Akiolu, Director of International Business Division, Guangzhou Automobile Group (GAC), Motor Co. Limited, Jerry Liu; Chairman, Toyota Nigeria Limited, Michael Ade-Ojo; former Chief Executive Officer, First Bank Nigeria Plc., Bisi Onasanya, also put smiles on the faces of some participants as the organisation gave out brand new vehicles at huge discounts to reward loyalty.
The unveiled vehicle boasts of a 1.6 liter with the latest engine technology, DCVVT, which is the leading technology in fuel efficiency, a factor very important in saving cost of expenditure on motor fuel. The GA3S offers super handling, excellent performance and infinite driving pleasure with the front double-wishbone independent suspension used by super cars and unique five-link rear independent suspension in the same class for its matchless comfort. According to the marketing manager, Sunkanmi Bakare, It may be unimaginable for automobile consumers that GAC Motor provides such a high-performance suspension at a competitive price.
Debuting with a top safety technology for intelligent safety experience, GA3S is also equipped with the latest Bosch ESP 9.1 to offer a powerful shape and high-end sense of quality illustrated by the dynamic front face, fluidity car body and the design of Z shape lines.
With a five-link back independent suspension, front vented disc brake and Mcpherson type independent front suspension as well as a dynamic outward gene fully revealed on the interior design, the car was designed to meet environmental and road condition in Nigeria.