Michelin Tyre Services Nigeria has further strengthened its relationship with its dealers nation- wide with the hosting of a business meeting and a gala night in their honour in the commercial city of Lagos. It would be recalled that the company has over the years hosted its dealers annually.

Principally, dealers who attended the meeting are termed Michelin Business Associates (MBA) and these dealers, who performed credibly well last year in the sales of tyres, are treated by Michelin as led dealers in their various zones.

The dealers who gathered at the prestigious Eko Hotel and Suites on Victoria Island, were specially recognised by Michelin with a charge to perform even better next year. Beside the premium brand, which is Michelin tyre, the company also markets two other brands-Komoran truck tyres and Tigar for Passenger/SUV.

Commercial Director of the company, Mr. Fritz Mueller, who was on hand to felicitate with the dealers, stated that his company will continue to support the dealers to ensure they achieve their targets.

The occasion witnessed the re-emergence of Mr. IK Ijezie of Emson Nigeria Limited, as the MBA President. The Onitsha based dealer was also appointed the MBA President last year. His emergence was as a result of his outstanding performance last year.

An elevated Ijezie said “I am very pleased with the award, I am happy that Michelin keeps to its words to recognise hard work, I call on all other dealers to work together and harder as we do our business with Michelin”.

National Sales and Marketing Manager of the company, Mr.. Kayode Sangotayo, said “we value our Michelin Business Associates and we also create the avenue for us to exchange ideas and experiences, we appreciate the relationship”.

Sangotayo also said Michelin has always encouraged its dealers with reward programmes like this, even as he added that the company also offer dealers the opportunity of overseas trips to widen their exposure.