About Adebola Williams


Williams is co-founder of RED, which holds Africa’s largest portfolio of youth brands, with three companies, including communication agency, Red Media Africa; media production outfit, Generation Y! (owners of YNaija.com, ‘Rubbin’ Minds, amongst others); and youth development organisation, The Future Project, which presents Africa’s biggest youth event, The Future Awards Africa.

Mr Williams has consulted for global brands, including Microsoft, Google, the British Council and the United States Government.

He also worked closely with President Muhammadu Buhari when he was the presidential candidate of the All Progressives Congress from 2014 to 2015 – leading on the campaign communication across TV, radio, print, online and outdoor, starting from the iconic photos of the president that went viral in December 2015.

He was selected as one of the Top 100 of Our Generation by Top 100 UK in 2007 and 2008, and was selected as a Global Changemaker by the British Council in 2009.

He was awarded CNBC Young Business Leader for West Africa, Forbes Best 30 Entrepreneurs under 30, awarded Businessday 40 under 40, among others. His company was recently nominated for African Business of the year alongside Dangote Group and Chandaria Industries by African Business Awards, New York.