MyHomeEtal Launches Microdia Consumer Electronics Products in Nigeria

Emma Okonji

Determined to offer Nigerians the best quality in consumer electronics products, with 99.9 per cent quality assurance, MyHomeEtal Limited has launched Microdia consumer electronics products in Nigeria.
The launch, which held in Lagos, is sequel to the official appointment of MyHomeEtal Limited as the official distributor of Microdia consumer electronics products in Nigeria, a development that marked a major milestone in expanding access to premium and safety-focused consumer technology across the country.

The landmark partnership between Microdia, a US-based company and MyHomeEtal Limited, a fast-growing Nigerian technology and commerce company, was formally signed in late 2025.
Microdia, the globally respected consumer electronics brand founded in 1991 in San Jose, California, brings more than three decades of innovation and uncompromising quality to the Nigerian market through the collaboration.

Speaking at the launch, Managing Director, MyHomeEtal, Kola Ajao, said the partnership would represent Microdia’s official entry into Nigeria, which lays the foundation for future expansion across Africa, adding that the values of Microdia aligns closely with the mission of MyHomeEtal in delivering reliable, world-class products to Nigerian consumers.

Some of the products displayed during the launch, were Microdia’s full range of high-performance mobile accessories, including fast chargers, durable cables, power banks, protective cases, and advanced storage solutions—engineered to support Nigeria’s rapidly growing digital lifestyle.

Among the flagship innovations introduced, is the Smart AI Charging Technology, an intelligent system that dynamically regulates voltage and current in real time according to a device’s battery condition. Also featured is SmartGuard Temperature Safeguard Technology, built into Microdia charge-and-sync cables. By continuously monitoring operating temperatures, SmartGuard actively prevents overheating during charging and data transfer—protecting both cables and connected devices. This is particularly valuable in Nigeria’s warm climate and high-usage environments.

Microdia further distinguishes itself through a portfolio of world-first and record-setting products that will soon reach Nigerian consumers through MyHomeEtal. These include the SMARTCube Nano 100W GaN Wall Charger, recognised as one of the world’s smallest multi-port chargers; the Intel-certified Thunderbolt 5 cable in a two-meter length, offering ultra-fast data speeds and full power delivery; and the Qi2.2 25W Magnetic Wireless Power Bank featuring next-generation solid-state battery cells and PD65W output, delivering faster wireless charging, enhanced safety, higher energy density, and longer life cycles in a slim, travel-ready design.

For Nigerian and African consumers, the collaboration delivers clear benefits:
Access to globally leading innovations previously unavailable in the local market;
Support for a more competitive, quality-driven consumer electronics ecosystem; and Longer-lasting devices and reduced long-term ownership costs.

President/CEO of Microdia, Louis Leung, said: “We are deeply honored to partner with MyHomeEtal, a well-established company that shares Microdia’s unwavering commitment to quality, innovation, and customer trust. The collaboration represents a significant step forward for Nigeria’s consumer electronics market. By introducing our proprietary technologies and world-leading products, we aim to elevate standards, empower consumers with safer and more reliable solutions across Nigeria and the wider African continent.”

CEO of MyHomeEtal, Olawale Odu, said: “It is a privilege to join forces with Microdia, a brand whose dedication to excellence and consumer well-being perfectly aligns with our own vision. Together, we are excited to bring premium, genuinely innovative products to Nigerian consumers and help strengthen the local market by offering greater choice, higher quality, and long-term value to individuals, families, and businesses nationwide.”