Last Valentine’s Day, a young man in Lagos did something most Nigerian men rarely do, he sent his girlfriend flowers. Nothing extravagant. Just a bouquet of fresh roses delivered to her office. Not long after, she called him in tears. Not sad tears. “I’ve never felt this special before,” she said.

That one gesture changed everything.

It’s a story that’s becoming more common across Nigeria. More men are going beyond the usual last-minute gifts and opting for something surprisingly simple flowers.

A Shift in How Nigerians Express Love

For years, flowers weren’t really part of Nigerian dating culture. They were seen as something foreign, unnecessary, or reserved for weddings and funerals but that’s changing very fast.

According to BuyFlowers, one of Nigeria’s leading online flower delivery platforms, orders have grown steadily year on year, with Valentine’s Day being the busiest season.

“A lot of Nigerian women have never received flowers from anyone,” says a representative from the company. “So, when they do, the reaction is always emotional. It’s not about the flowers themselves, it’s what they represent. Thoughtfulness. Effort. Love.”

Why Flowers Work

The appeal is simple: flowers say what words sometimes can’t.

In a world of predictable gifts like shoes and bags etc, flowers stand out because they’re personal. When delivered, they make a moment and in the age of social media, they also make for the perfect post.

“She’ll take pictures. She’ll show her friends. She’ll look at them every morning and think of you,” the company notes.

It helps that services like BuyFlowers have made the process seamless. Customers can order via the app (the only floral app in Nigeria), website  WhatsApp, or Instagram DM, with delivery available across Lagos, Abuja, Ibadan, Port Harcourt, Enugu, and Benin City. They even offer “social delivery” where you just share the recipient’s WhatsApp number or Instagram username, and they handle the rest.

What Customers Are Saying

The response from customers tells the story better than any marketing ever could. One buyer, Haleed, described placing an order that arrived in under two hours, leaving his partner thrilled. He said he’d recommend the service without hesitation. Another, Chinedu, noted that even when he made a last-minute change to his delivery details, the team adjusted without hassle. For Obioha, the experience went beyond romance altogether. He ordered roses for his mother, and the team followed up before and after delivery to make sure everything was right. She was delighted.

Stories like these point to something bigger than just good service. They reflect a growing culture of men who are learning that small, intentional gestures carry real weight. (See more reviews)

What to Know Ahead of Valentine’s Day

For anyone considering flowers this year, the window is narrowing. Bouquets on BuyFlowers(https://buyflowers.ng) start at ₦27,500, though popular options are already selling out. Orders above ₦150,000 placed before February 10th come with a complimentary box of chocolate valued at ₦20,000, and every bouquet includes a personalized card. Delivery covers Lagos, Abuja, Ibadan, Port Harcourt, Enugu, and Benin City, with payment handled securely through Paystack via cards, bank transfer, or Apple Pay.

The company’s promise is straightforward: fresh flowers only, and if the recipient isn’t happy, they’ll make it right.

Valentine’s Day comes once a year. For many women, receiving flowers for the first time is something they never forget.

As one customer put it: “A year from now, she won’t remember what you said on February 14^th but she’ll remember how you made her feel.”

For more information or to place an order, visit https://buyflowers.ng/collections/valentine or send a message via WhatsApp