Audu Urges Artistes to Vet Agreements Amid Industry Growth

Lucklyn Audu, a prominent legal expert and the founder of Greyshell Consulting Limited and Greyshell Law Partners, has advised artistes to pay detailed attention to the letters of agreement.

The call, she said, has become necessary as the African music industry experiences an extraordinary rise into the global stage, and new conversations are emerging behind the scenes, shifting from viral hits to the crucial need for legal literacy.

With a prestigious client list, Audu has established herself as a key figure in safeguarding African creatives. With over a decade of experience, her work demonstrates that a superstar’s career longevity depends as much on strategic industry insight as on musical talent.

Highlighting a troubling trend where talented artistes often sign life-changing contracts without proper legal guidance, Audu noted that in today’s industry landscape, though highly profitable, it is also filled with complex 360 deals, intricate royalty arrangements, and intellectual property pitfalls that can leave uninformed artists sidelined for years.

Speaking on the necessity of professional oversight, she said: “A contract is the blueprint of an artiste’s future, not just a formality for a payout. In an industry that moves as fast as ours, having the right legal representation ensures that your talent is protected today so your legacy can thrive tomorrow. You cannot afford to play guessing games with your intellectual property.”

Through Greyshell Law Partners, Audu champions a culture where artists view legal representation as an essential foundation rather than a luxury. She asserts that the ‘DIY’ approach to contract review, often involving family members or general managers, is no longer sufficient in the multi-billion-dollar global market.

“Specialised entertainment lawyers are crucial for expertly navigating recoupment, digital distribution rights, and the vital exit clauses that allow artists to retain their creative freedom.

“For the next generation of emerging artists, the guiding principle remains the same: proper legal support ensures their signatures contribute to a lasting legacy rather than create obstacles,” she noted.

The inspiring success stories of artistes with the right music structure highlight the importance of having a dedicated legal team supporting one’s corner. By prioritising rigorous contract review and strategic legal counsel, Audu and her firm are setting new industry standards.