FoodCo Ushers In New Year With Consumer Promo

In a bid to strengthen customer connection and support households in managing post-festive financial pressures, FoodCo—a top-five retailer in Nigeria and operator of the largest supermarket chain in the South-West—has launched a New Year Promotional campaign.

The campaign offers discounts across a wide range of products, including essential groceries, fresh foods, toiletries, and household items, available at all 23 FoodCo outlets across Oyo, Lagos, and Ogun States.

Commenting on the initiative, Funmi Aiyepeku, FoodCo’s Chief Commercial Officer, stated that the campaign underscores the company’s commitment to delivering sustained value while deepening long-term customer relationships.

She said: “We are pleased to introduce our first promotion of 2026. The post-festive period often presents financial challenges for many households, and this initiative reflects our commitment to supporting customers at a time when value is most critical. At FoodCo, we view initiatives like this as important engagement touchpoints—reinforcing trust, loyalty, and the strong relationships we have built with our customers over the years. We remain focused on being more than a retail destination, but a dependable partner to our customers throughout the year.”

She further explained that the campaign prioritizes everyday staples and frequently purchased essentials, enabling customers to conveniently restock their households at competitive prices without compromising quality. Beyond affordability, the promotion has been strategically designed to enhance customer engagement and reinforce FoodCo’s reputation for fairness, reliability, and customer-centricity.

As customers transition into the new year, FoodCo reaffirms its commitment to fair pricing, quality assurance, and meaningful engagement that places customer needs at the core of its operations.

Founded in 1982 as a single fresh fruit and vegetable store, FoodCo has evolved into a leading stakeholder in South-West Nigeria’s consumer goods sector. The company employs over 2,000 people and serves as a key route-to-market for SMEs, connecting local producers and suppliers to broader consumer markets.

With diversified interests in retail, quick-service restaurants, manufacturing, and entertainment, FoodCo has been listed three times on the Financial Times annual ranking of Africa’s Fastest-Growing Companies (2022, 2023 and 2025) and has also been named Retailer of the Year four times by the Nigerian Business Leaders’ Award (NBLA).

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