Rara Avis: Empowering the Modern Independent Artist

Under the leadership of Amanda David known by the mononym Ermandha —a multihyphenate TV host, head of media, The Humour Awards Academy, and current Business & Partnership Manager at Blackdrum 360 (Blackdrum TV)—Rara Avis Entertainment is redefining independent artistry. Through its flagship seminar, INDIEVERSE: Independent Artists in a New World, the platform serves as a vital bridge between raw creative talent and sustainable commercial success.

Strategic Mentorship & Global Blueprints

The INDIEVERSE initiative functions as a strategic intervention rather than a standard talk shop. Key highlights include:

The “Oga Boss” Influence: Legendary rapper and actor Illbliss headlined the session, mentoring the next generation and reviewing Soundboy FA’s “Quality Time,” a track that successfully used data-driven strategies to trend across Portugal, France, and Germany.

The event featured Oba Lurge (the first African rapper with a Roc Nation distribution deal) and Mykel Rapsy (author of Gifted or Cursed?), providing a blueprint for global reach.

Legal and branding giants, including Barr. JDV (Waverly Music South Africa) and Timi Dawodu (Genius Creative Brands), established the framework for career longevity, while Khomeini Bukhari (Oyibomi), Director, African Division of Peel Aston Global, offered cross-border creative insights.

Innovation and The Road Ahead

Rara Avis operates on a unique methodology of “skill pooling,” ensuring debutants can earn immediately while securing long-term investment. As we move into 2026, the platform is expanding its footprint. Utilizing its membership at CcHub, Rara Avis is opening doors for emerging talent to access world-class production resources through collaboration.

This February, Rara Avis will produce a powerhouse showcase ‘The Cupid Concert With Skripture’ featuring headliner Skripture, alongside comedy stars Woli Agba and Kemz Mama (Mummy Wa), and rising talents like Soundboy FA, Blinkz Baba and Kween B.

Also, to solve the industry’s biggest hurdle, Rara Avis is developing a dedicated app designed to help creatives fund their dreams and manage capital for creative projects.