Quickteller’s InsomniaQ Debuts, Boosts Culture Experience

Quickteller’s maiden edition of InsomniaQ was successfully hosted at the Grand Ballroom of the Lagos Continental Hotel on the 21st of December, delivering a vibrant, high-energy celebration of African music, culture, and creativity.

The 12-hour non-stop experience attracted a diverse audience of music lovers, culture enthusiasts, and festive diaspora returnees, marking a strong debut for what is set to become a signature December event.

The festival featured a dynamic mix of live performances and DJ sets, spotlighting Africa’s rich musical diversity and creative depth.

Commenting on the success of InsomniaQ, Executive Vice President, Group Marketing and Communications, Interswitch Group, Cherry Eromosele, described the event as an organic extension of Quickteller’s place in everyday moments of connection, culture, and celebration.

“InsomniaQ was created as a space to celebrate African creativity in its full expression, the music, the energy, and the people who make our culture so powerful. Seeing that vision come to life, with thousands of people connecting through sound, movement, and shared experience, has been truly rewarding. This debut edition reinforces our belief in creating platforms that bring people together and spotlights the richness of African talent in meaningful ways,” Eromosele said.