Razzl Champions Originality with Campaign

In a world where everyone tries to fit in, Razzl, Nigeria’s bold carbonated soda drink, is challenging the culture of conformity with a powerful message, Normal is Boring. The recently concluded campaign celebrated originality, bold self-expression, and the beauty of being unapologetically different.

To bring this message to life, Razzl teamed up with two of Nigeria’s most expressive and original entertainers, Brain Jotter and Emmanuella, to lead a youth-driven digital movement that flipped judgment into confidence. Through humour, creativity, and chaos, both creators showed fans what it truly means to embrace their originality.

According to Marketing Director, Toyin Nnodi, “Razzl is a youthful brand, and the Normal is Boring campaign is a call for bold self-expression. It is a reminder to young Nigerians that they don’t need to fit in when they were born to stand out. Originality and uniqueness are what define us. We are amazed by the size and quality of entries received. It shows that Nigeria’s youth are ready to own their uniqueness and shine through them.”