Orange Group Champions Pain Awareness

Launches with Cannon Extra’s #TalkPainWithCannonExtra Campaign

Orange Group has launched its 2025 World Pain Awareness Month campaign, themed “Fostering Open Conversations, Empathy, and Holistic Approaches to Pain Management in Africa.”

The initiative aims to spark national dialogue on pain management and encourage Africans to speak openly about an issue that remains both universal and deeply personal.

The campaign highlights the global challenge of limited access to effective pain care, particularly in developing regions, and calls for stronger awareness, empathy, and holistic approaches that reflect Africa’s unique realities.

By drawing in healthcare professionals, policymakers, individuals living with pain, and the wider public, Orange Group hopes to create a platform that bridges gaps in understanding and access.

Speaking on the campaign, Orange Group’s Director of People and Communications Uchenna Ezenna, emphasized the importance of collective action.

“Pain is universal, but access to proper care is not. With this campaign, we aim to raise awareness, promote empathy, and create platforms for education. Cannon Extra is supporting this dialogue by providing information and encouraging responsible approaches to pain management,” she said.

At the heart of the campaign is the #TalkPainWithCannonExtra movement, which will unfold largely on digital platforms.

Through interactive social media content, expert-led Q and A sessions, infographics, and influencer collaborations, the campaign will share practical information on pain types, treatment options, and guidelines on when to seek professional care.

To make the campaign more engaging and relatable, activities such as vox-pop interviews, weekly fact carousels, and user-generated content will be integrated, ensuring that diverse voices and perspectives are heard.

This approach makes the conversation not only educational but also participatory, fostering empathy and community around the subject of pain.

Beyond awareness, Orange Group seeks to place empathy and holistic well-being at the forefront of health conversations in Africa.

The campaign reflects the company’s long-standing commitment to improving health outcomes and demonstrates Cannon Extra’s role in promoting responsible use of medication.

By empowering Nigerians with knowledge and encouraging compassion, Orange Group hopes to change how pain is perceived and managed within society.

Through this initiative, Orange Group reinforces its leadership in driving impactful health campaigns that go beyond products to address social realities.

With #TalkPainWithCannonExtra, the company is not only sparking dialogue but also inspiring a movement that could transform approaches to pain management across Nigeria and Africa at large.