AfriFresh’s Bold Afrika Brings Premium African Staples to U.S. Stores

Washington D.C, U.S.A – AfriFresh, an e-Commerce platform focused on bringing African staples to the global market, has announced the introduction of three new products under its Bold Afrika brand: Yam Flour, Garri Ijebu, and Garri with Coconut Flakes.

Available in African stores across the DMV region (Washington D.C., Maryland, Virginia) and coming soon to Georgia, the products combine 5-star quality with great pricing, reaffirming AfriFresh’s commitment to delivering authentic African foods to diaspora communities.

Speaking on the product launch, Abiodun Adeniyi, General Manager, Commercial Operations at AfriFresh, said the introduction of new products reflects the company’s commitment to bridging time and distance to make authentic African staples easily accessible to African-food focused businesses and consumers in the United States.

He said: “With this launch, we are bringing the familiar tastes of home closer to those who miss them most. Our Yam Flour, Garri Ijebu, and Garri with Coconut Flakes are produced to the highest quality standards so every purchase delivers the same satisfaction you would expect back home. We understand the logistical and quality challenges that African-food retailers and consumers face, and we have built a trusted supply network to solve them. This means our customers can focus on delighting their own customers while enjoying competitive prices and consistent quality. At AfriFresh, we see every pack not just as a product, but as a connection to culture, heritage, and the shared joy of African cuisine.”

Aimed primarily at the Nigerian, West African and Afro-Caribbean diaspora communities, AfriFresh is concretizing moves to extend its services to other US cities and Europe. Plans are underway to introduce additional Bold Afrika products on the platform, as well as other new and exciting offerings.

Bold Afrika Garri with Coconut Flakes and Yam Flour are available in 4 lb packs each, and Garri Ijebu in 10 lb bags.