AAAN to Enhance LAIF Awards with Creative Festival

Raheem Akingbolu

The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the kick-off of the 20th edition of the Lagos Advertising and Ideas Festival (LAIF) dubbed 2025 LAIF Creative Festival.

The Chairman, Lagos Ideas and Festival Management Board, Jay Chukwuemeka, disclosed this on Friday at a press conference while unveiling plans and activities for the 2025 LAIF Creative Festival, scheduled to hold between November 29, 2025, and November 30, 2025. He also added that entry dates will be announced soon.

Speaking during the press conference, Chukwuemeka explained that the 2025 LAIF Awards is dedicated to celebrating the elegance in creativity that are clearly evident in practitioners and non-practitioners alike.

In his remarks, the President, Association of Advertising Agencies of Nigeria(AAAN), Lanre Adisa, who was represented  by the Vice President, AAAN, Adekoyejo Abiola, while reminiscing on the 20-year journey stated that the awards which was birthed out of a bold vision to celebrate and elevate creativity within Nigeria’s marketing communications industry, and establish a credible, proudly Nigerian platform for peer recognition and industry benchmarking, has grown to become West Africa’s most prestigious creative showcase, offering opportunity to reward excellence and bold ideas from creatives.

Also speaking, Head of Jury Committee, Lagos Advertising and Ideas Festival (LAIF) Management Board, Ralph Idu, disclosed that this edition of the award will reward creativity beyond those in advertising, noting that a category has been created to celebrate  those in film, tech and other fields.