Twiva Secures Strategic Investment From Sony Innovation Fund to Accelerate Growth of Africa’s Creator Economy

Twiva, Africa’s leading creator monetization platform, has secured investment from the Sony Innovation corporate venture capital arm of Sony Group Corporation.

The investment marks a significant milestone in Twiva’s journey to build a thriving digital ecosystem; empowering creators to monetize their influence and enabling brands to drive authentic commerce and engagement across Africa.

The investment is part of the Sony Innovation Fund’s growing commitment to Africa, aimed at unlocking the potential of emerging digital ecosystems; particularly within the entertainment industries. Twiva becomes one of the early pioneering companies in Sony Innovation Fund’s Africa-focused portfolio, catalyzing the growth of the continent’s vibrant creator economy.

“With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income-generating
opportunities for Africa’s youth,” said Peter N. Kironji, CEO of Twiva. “This nvestment accelerates our efforts to build Africa’s most impactful creatorpowered ecosystem, where creators are not just influencers, but entrepreneurs and job creators driving inclusive economic growth across the continent.”
With Africa home to over 250 million youth actively engaged on digital platforms, the creator economy presents one of the fastest-growing job creation engines on the continent. Twiva operates at the intersection of technology, creativity, and commerce through its branded house model; offering both creators and brands value across five high-growth verticals:

influencer marketing, social commerce, skills development (Twiva Academy), embedded finance (Twiva Pay), and livestreaming.
“Sony Innovation Fund is proud to partner with Twiva in shaping the future of Africa’s creator economy,” said Antonio Avitabile, Managing Director – EMEA,
Sony Ventures Corporation. “We see significant untapped potential in the continent’s digital creative industries, and Twiva’s dynamic platform provides
the ideal foundation for sustainable growth. We look forward to supporting Twiva’s team as they drive inclusive digital transformation across Africa.”

The funding will enable Twiva to expand its footprint across key African markets, strengthen its technology infrastructure, including AI-powered creator tools, and accelerate the rollout of innovations like Twiva Pay, which streamlines creator payments and introduces LPO financing for influencermarketing campaigns. With a vision to create over 1 million dignified digital jobs in the next five years, Twiva is building an end-to-end ecosystem that
drives value for both brands and creators, fueling inclusive socio-economic growth across the continent. Twiva is a creator-first platform that equips creators with the skills, tools, resources, and access they need to succeed as online entrepreneurs. By integrating influencer marketing, social commerce, and embedded financial tools, Twiva offers an end-to-end solution that connects creators and brands
in a seamless ecosystem.