Coca-Cola Unveils 60cl Bottle, Assures Consumers of more refreshment

Dike Onwuamaeze

The Coca-Cola Nigeria has launched its 60cl bottle that it is designed to offer consumers “that little Xtraaa” by providing more refreshment, more opportunities to share, and more joy for the same price.

The company said that it would continue to provide the refreshing boost that has made it a global favorite for generations whether it is for a casual break or a shared celebration.

Speaking on the launch, the Senior Director, Frontline Marketing, Coca-Cola Nigeria, Mr. Yusuf Murtala, emphasised that the company’s dedication to understanding and meeting consumer expectations.

Murtala said: “We understand that today’s consumers are looking for more value and meaningful experiences in every purchase.

“So, the 60cl Coke bottle is our way of giving Nigerians that little Xtraaa more refreshment, more moments to share, and more joy for the same price.”

He also stated that “with this new size, we are giving Nigerians more reasons to come together, share moments, and create memories that last.”

The company said that the 60cl Coca-Cola bottle is now available nationwide, not just in Coke bottles but across the other Coca-Cola brand portfolio – Fanta and Sprite, offering Nigerians more of the classic, uplifting taste that has been a part of their lives for decades.

With this launch, Coca-Cola would continue to reinforce its role not just as a beverage provider, but as a brand dedicated to enriching everyday moments and bringing people together for joyful moments.

“So, the next time you reach for that iconic Coca-Cola bottle, remember it’s more than just a drink. It is a reminder that life, just like that refreshing sip, is better when you get a little xtraaa.

“Because now, Coke is in its own way, doing the same, giving you more of what you love. It brings that feeling to your everyday moments,” it said.

Coca-Cola has long been known for refreshment, and now, the iconic brand is raising the bar even higher with a renewed focus on delivering more of what consumers love.

Coca-Cola is enhancing its offering to ensure that each sip is a reminder that life is better when you embrace a little extra.

This latest evolution of the brand not only promises the same great taste, but also elevates everyday moments, bringing an added layer of enjoyment to every experience.

Coca-Cola said that it understands that Nigerians deserve more, and the PET bottle upgrade reflects the brand’s commitment to providing value that resonates with everyday Nigerians.