How Artificial Intelligence Is Reshaping Public Perception in 2025 – Reputation expert
Artificial intelligence is no longer just a tech buzzword—it’s transforming how public perception is shaped, and experts say 2025 is the tipping point. From sentiment analysis to automated content creation, AI is rewriting the rules of public relations, offering both opportunities and challenges for businesses and individuals striving to manage their online presence.
Ifeanyi Onyeka, a renowned expert in reputation management and public relations, sees AI as a game-changer. “We’re witnessing an unprecedented shift,” Onyeka said. “AI tools can now monitor public sentiment in real-time, giving us the power to respond to crises before they spiral out of control.” This capability, he argues, is critical in an era where a single viral post on X can tank a reputation overnight.
The numbers back this up. Recent studies show that 68% of PR professionals now use AI-driven analytics to track brand perception, a trend Onyeka predicts will dominate the field. But it’s not just about defense. AI is also a proactive tool for crafting narratives. Tools like natural language generators can draft press releases or social media posts in seconds, tailored to specific audiences. “The speed and precision of AI give us an edge in strategy,” Onyeka noted. “It’s like having a 24/7 PR team that never sleeps.”
Yet, the rise of AI isn’t without pitfalls. Onyeka warns of the ethical tightrope businesses must walk. “If AI-generated content isn’t transparent, it risks eroding trust,” he said. “Public relations isn’t just about controlling the message—it’s about authenticity. Overuse AI without human oversight, and you’re gambling with your credibility.” This balance, he insists, is where expertise comes in, separating amateurs from professionals in the field.
For small businesses, AI levels the playing field. Affordable tools can now suppress negative search results or amplify positive stories—tasks once reserved for big-budget PR firms. Onyeka sees this as a democratizing force. “A solopreneur can now manage their online presence with the same sophistication as a corporation,” he explained. “It’s not about money anymore; it’s about knowing how to wield these tools effectively.”
Looking ahead, Onyeka believes AI’s role in PR will only grow, but human insight remains irreplaceable. “AI can analyze data and generate ideas, but it can’t feel the pulse of a community or build genuine relationships,” he said. “That’s where my work comes in—blending technology with the human touch to create strategies that resonate.” His approach has already helped clients across industries, from burying damaging reviews to turning public missteps into comeback stories.
As 2025 unfolds, the AI PR revolution is poised to redefine how reputations are built and defended. For Onyeka, it’s an exciting frontier. “This is the future of public relations,” he concluded. “Those who master AI while staying true to their values will lead the way.” With his expertise guiding the charge, the intersection of technology and perception has never been more dynamic—or more critical.
