Muazu Africa launches First Product Based School For African Social Entrepreneurs

Fadekemi Ajakaiye 

Across Africa, billions of dollars flow into impact investing annually. Yet, according to the Global Impact Investing Network (GIIN), many social entrepreneurs struggle to attract the right funding due to a lack of clear product-market validation. Capital providers need evidence; data-driven insights, market demand, and scalability potential before they commit capital. Without these elements, even the most promising social innovations risk being overlooked.

Muazu Africa, recognizing this challenge, launched “Product SKL” with a singular mission: to transform social enterprises into market-ready, investable businesses. This is not just about securing funding, it’s about building solutions that can thrive in competitive markets. 

Muazu Africa is a social enterprise enabler focused on supporting service and product-based social entrepreneurs in Africa. Established in 2022, Muazu Africa provides market access, capital opportunities, and enterprise support to help social enterprises refine their solutions, achieve product-market fit, and scale sustainably.

The organization recently transitioned into a fully tech-enabled marketplace similar to AWS for social enterprises, integrating investors, communities, and deployment stages to connect social entrepreneurs with the resources they need. Through its custom directory app, Muazu Africa uses data analytics and predictive insights to match social enterprises with funders, buyers, and partners.

“Innovation alone does not attract funding, proof of market viability does,” says Tolulope Makinwa-Adeniyi. “Product SKL is not another initiative; it is a movement to ensure African social enterprises are no longer sidelined due to lack of market readiness. We are preparing them to thrive, not just survive.”

Under the visionary leadership of Tolulope Makinwa-Adeniyi, the Executive Director of Muazu Africa, she understands that the future of Africa’s social enterprise ecosystem depends on building scalable, investment-worthy solutions. Under her leadership, Muazu Africa has evolved into a support organization driving market readiness for service and product-based social entrepreneurs through their consortium of services.

As the world pivots toward innovation-led solutions to tackle pressing social issues, Muazu Africa is leading the charge by ensuring African social enterprises do more than create impact – they must succeed as sustainable businesses. Product SKL is not just about funding; it’s about long-term viability, economic resilience, and empowering social entrepreneurs to scale their impact.