Afolayan’s The Figurine Reignites Cultural Debate Through New Academic Lens

By Korede Omololu-David

Kunle Afolayan’s The Figurine: Araromire remains one of Nollywood’s most culturally significant films, fifteen years after its release. A new academic study by Chauntelle Kamsiyochukwu Ejiogu of Pan-Atlantic University has brought the film back into public conversation, offering fresh insight into how it blends folklore, modernity and Nigerian identity.

Ejiogu’s work examines how The Figurine uses traditional beliefs and cultural symbols to shape its narrative. At the centre of the film is the mythical deity Araromire, believed to bring seven years of good fortune followed by seven years of misfortune. The study highlights how this folklore is woven into contemporary experiences familiar to many Nigerians, from NYSC service to strained friendships and everyday spiritual negotiations.

The research identifies a strong presence of cultural markers throughout the film. These include rural architectural elements, indigenous cooking practices, the use of traditional attire and greetings, and the portrayal of communal values. According to Ejiogu, these details are not ornamental. They serve as anchors that connect the storyline to lived Nigerian realities.

To measure how these cultural details resonate with audiences, Ejiogu engaged a focus group of media students. Their responses reflected a growing appreciation for Nollywood films that present authentic Nigerian culture without distortion. Many praised Afolayan’s decision to avoid over-dramatisation and to present spirituality in a way that feels both familiar and respectful.

The study also reviews past interviews granted by Afolayan. Drawing from these sources, Ejiogu notes that the filmmaker’s intention was to preserve cultural identity within a contemporary setting rather than rely on stereotypes. Her analysis suggests that Afolayan’s work presents a path for Nollywood to remain globally competitive without losing its cultural roots.

Beyond analysing the film itself, the project raises broader questions about the future of Nollywood in a globalised media environment. Ejiogu argues that cultural authenticity remains one of the industry’s strongest assets. She concludes that films grounded in indigenous traditions can appeal to both local and international audiences when executed with technical and narrative sophistication.

As Nollywood continues to evolve, The Figurine endures as a benchmark for culturally rich storytelling. Ejiogu’s study adds to its legacy, reinforcing the argument that Nigeria’s most powerful stories often come from within.