Helping Publishers Earn More with Google Adx: Feyifunmi Adegbembo’s Approach

By Ugo Aliogo

For many publishers, earning steady revenue online can feel like a constant struggle. Ads appear, but the returns are often too small to sustain long-term growth. This is where digital marketer Feyifunmi Adegbembo has found his niche.

With years of experience in advertising technology, he has been showing publishers how to move beyond traditional tools like Google Adsense and tap into the wider opportunities available through Google Adx.

Adegbembo’s journey into this space began with a passion for data-driven marketing. Over time, he realised that publishers were often missing out on larger revenue streams simply because they were limited to entry-level platforms. While Adsense is popular for beginners, Google Adx provides access to premium demand, better competition for ad space, and ultimately, higher returns. “I tell publishers all the time that Adsense is just the starting point. Adx is where the real growth begins,” he explained.

At Dochase Adx, where he works as a digital advertising specialist, Adegbembo has helped multiple publishers scale their income significantly. By onboarding them to Google Adx and optimising their traffic across partners like Taboola and Adsterra and within advanced ad manager setups, he has unlocked new revenue channels that were previously out of reach. In some cases, the publishers he supports moved from modest returns to substantial monthly revenue.

What makes his approach stand out is his ability to blend technical expertise with problem solving. Ad delivery issues, low engagement, and underperforming campaigns are common challenges in the publishing world. Rather than relying on a one-size-fits-all model, Adegbembo takes the time to troubleshoot systems, refine audience targeting, and ensure ads are displayed correctly. This attention to detail helps publishers build sustainable revenue rather than chasing short-term gains.

He also emphasises the importance of education. For many publishers, the shift from Adsense to Adx feels intimidating because the platform is more complex. Adegbembo breaks it down into simple steps, showing how to set up campaigns, analyze performance, and optimize results. “My goal is to make publishers comfortable with the tools, so they not only use them but also understand them,” he said. His hands-on support gives publishers the confidence to explore new opportunities without feeling overwhelmed.

Looking at the wider industry, Adegbembo believes that the role of adtech is only going to grow. As more publishers embrace programmatic advertising, the competition for attention will become tougher. Those who succeed will be the ones who understand how to use platforms like Google Adx effectively. “It is not about filling spaces with ads. It is about making sure those ads matter to the audience and bring value to the publisher,” he added.

For now, his focus remains on helping publishers strengthen their revenue base. By moving them beyond the basics and into advanced tools, Adegbembo is opening doors to new possibilities. His work shows that with the right strategies, publishers can go from struggling for survival to thriving in a competitive digital market.