Odiete Spearheads Sustainability Revolution with Bold Initiatives

Ugo Aliogo

Blending Technological Expertise and a Vision for a Greener Future and known for her tech-driven acumen and managerial prowess, Ms. Anita Odiete, a sustainability advocate and the dynamic force behind the emerging ‘Atunlo’ initiative, has announced a comprehensive strategy to combat waste challenges and promote sustainability in Africa, starting from Ibadan, Oyo State.

Ibadan, celebrated for its rich heritage, is also one of Africa’s most expansive cities. 

In a statement, Odiete noted that rapid urbanization and growth have led to escalating waste management concerns.

The statement further explained that Odiete ‘s forward-thinking approach encompasses the introduction of an integrated circular economy model and sustainable practices designed to empower local communities, enhance responsible consumption, and rejuvenate the city’s environment.

According to the statement, “Key Features of Odiete’s initiative includes advocacy: By raising awareness on waste management principles and practices among businesses, policymakers, and the general public, Atunlo is able to combat climate change, promote responsible consumption and protect aquatic life from marine pollution.”

Commenting on her vision, Odiete said, “Ibadan holds a special place in my heart. It’s not just about cleaning up; it’s about redefining our relationship with waste, understanding its value, and fostering a community that thrives economically and environmentally.”