Terra Inspires in new Cooking Campaign

Omolabake Fasogbon

Food seasoning brand, Terra Seasoning Cube has unveiled a new communication campaign to further strengthen and solidify its footprint in the market. 

Themed, ‘Unwrap Joy, Unleash Taste’, the company said the new campaign aimed to make cooking engaging and fun in the kitchen. 

Chief Marketing Officer of TGI Group, manufacturer of the brand, Probal Bhattacharya explained the campaign was creatively and carefully crafted to ensure that consumers realise that cooking doesn’t necessarily have to be a chore but a moment of joy.

“The campaign showcases a protagonist seamlessly turning culinary chores into a joyful symphony with each sprinkle of Terra Cube marking an end to the erstwhile uninspired cooking experiences”, he said. 

He added that the campaign resonates effortlessly with consumers due to its ingenious approach in conveying core brand messages. 

“By unwrapping the cube, you are ultimately unwrapping the joy from within you as a result of the great taste you are about to unleash with the cube. 

“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of the cube. The, seasoning cube is of superior quality carefully formulated in a cube form that when unwrapped, unleashes great taste, aroma and joy in every meal.  Cooking meals should not be mundane, this is why we encourage consumers to experience the joy of cooking a tasteful meal with the seasoning cube.”