Foodbay TV, Coca-Cola Unveil Food Show

Omolabake Fasogbon

Foodbay TV has struck a deal with Coca-Cola to launch a food show, tagged, Food Quest’. 

The show is designed for Generation Z (Gen Z) audiences, with the overall goal of promoting healthy African food and lifestyle.

The organisers stated that the show, hosted by prominent food critic, Opeyemi Famakin will be streamed largely on YouTube with few clips on Instagram so as to engage and inspire their taste-centric Gen Z audience. 

Announcing the partnership in Lagos, recently, Managing Director of Maxima Media Group and Co-founder of Foodbay TV, Oluwafemi Ogundoro explained that Food Quest is a digital food show focused on introducing authentic African food currently on the brink of extinction. 

Ogundoro stressed the urgent need to bridge generation gap and cater to the unique preference of Gen Z’s. 

“We recognise the importance of taking this generation on a journey to understand our culinary heritage, where we are today, and how we can enhance our food culture. Food is rapidly becoming a global phenomenon, and we want to showcase the richness of our cuisine and culture. This is more than just a cooking show; it’s about the experience and consumption surrounding food.

“Many millennials experience many things that Gen Zs don’t participate in right now, however, the digital space has been able to show us that a lot of people don’t understand the Gen Z because they want what they want in a certain kind of way and if you don’t give it to them they move somewhere else. That’s why there’s something called the bounce rate on a website,” he said.

Commenting, Media Manager for Coca-Cola Nigeria, Ademola Salami said that Coca-Cola has always retained its reputation for enhancing mealtime experiences. 

“We believe that our partnership with Foodbay TV and Opeyemi Famakin, the renowned food critic is a match made in heaven. We want our consumers to enjoy the content produced by the duo across various social media platforms and remember to pair every meal with a refreshing bottle of Coke,” he said.