Property Presentation: How to Market Real Estate Properties

ESV Olujimi Ayoola Kalejaiye

In modern day property and general real estate marketing, property presentation is a greater part of marketing. Irrespective of the nature of the property being listed in the market, there is every need for the real estate professional to present the property in a most appealing way.  Real estate listing presentation is very important in property marketing.  The primary aim is to give the customers or prospects an appealing view of the property being sold.

To achieve a professional property presentation in the highly competitive and billion dollars real estate market, the first course of action in property presentation is to stage the property. This entails the presentation of the property in an appealing way by making it marketable. At this stage, all visible issues and repairs are addressed, using the best of hands or professionals in the industry.  The painting and finishing touches should be top-notch, and for an old property being renovated, the finishing touches and subsequent painting should be able to present the property as a new one.

Online advertising, also known as virtual staging. At this stage, leveraging on your brand’s recognized and verifiable social media handles in presenting the property to prospective buyers and potential is a marketing skill that forward looking real estate professionals are leveraging to sell. Here, the more social media platforms, the higher the rich, impressions, and feedback that may translate to sales.  In the real estate space, as it is today, sales are massively being closed online as many property buyers now go online to shop for their property choice, connect with the sales agents, and of course close deals.

Another angle to real estate property marketing is for the sales agent or firms to leverage on the heavy online presence of big brands and listing companies to advertise online. A compelling communication strategy that will attract and retain the online visitors of the social media platforms and website is needed. The use of an experienced professional copywriter, who is adept in writing for the property industry, is recommended in this regard.

Photography and video marketing is another professional way of presenting real estate properties. YouTube marketing videos should be developed and professionally uploaded. The video marketing version of the property should also feature in the various social media handles directly or indirectly. A well curated and created property marketing video will give the prospects a feel of the property in question.  The video should be a brand storytelling buzz on what sets the property apart and its unique features. This will not only help in selling the property, but it will also go a long way in selling the brand behind the property.

In all, property presentation is a key marketing function that professionals in the real estate space should embrace in its entirety.  Property marketing has fully gone digital, and the only way to uniquely compete online in the saturated real estate market is to stand out with your presentation.

ESV Olujimi Ayoola Kalejaiye is a Registered Estate Surveyor and Valuer, and the Team Lead at Jimi Kalejaiye + Associates, a  registered Firm of Estate Surveyors and Valuers