Driving Real Estate sales through Video Marketing

ESV Nkechi Imobhio

Social media is greatly impacting businesses across the world, including the real estate space. Forward-thinking entrepreneurs and professionals are leveraging the unending benefits in driving their business strategies, especially in the area of marketing to drive sales and competitively remain in business.

For real estate professionals, the advent of social media platforms is fast changing the business narratives in this very important sector of the domestic and global economies. One of the communication tools available for effective and value adding marketing across all social media platforms is video marketing. The rate at which video marketing generates leads and converts them to clients is globally on the increase especially in the areas of property marketing and sales.

In this context, real estate video marketing is the act of creating professional videos to market real estate products and services by a brand that is operating in the real estate industry. It is a part of digital marketing plans cum strategy for brand and sales promotion that every real estate brand that must competitively remain in business should quickly adopt and leverage on its many immediate and far-reaching benefits.  Video marketing is a most captivating way of reaching new audiences and converting them to clients. For a real estate video to be impressive and converting, it should be professionally handled by the marketing arm of the real estate firm.

One of the ways to use video marketing in real estate business promotions and sales is through property listing. A well created content, showcasing the exterior and interior parts of a new or renovated property; detailing what makes the property unique is sure way to market and sell properties. The three best social media platforms to showcase this are: YouTube, Instagram and Facebook.  When the videos are professionally created, this will not only drive traffic on the brand’s social media platform but will also translate to sales. Client relationships are very important to your brand, and one of the best ways to build this relationship is to actively engage in social media marketing, especially video marketing.

Video marketing has so many benefits for all operators in the real estate industry. In today’s digital world, virtually all prospects who are social media savvy would like to connect to real estate agents, and brands through their social media handles. This is an indication that in the 21^st century business world, your brand must be known online to easily connect to prospects and clients.  

Video posts and contents on social media have more impressions and conversions when compared with non-video contents. The inability of any real estate business to deploy and effectively use it is a drawback for the business. Imagine the view of a well-developed property in a well curated video to market that property. Believe me, even prospects that cannot afford that property will have that video resonating in their minds. And this is how to attract and retain customers for your brand.

Video contents are more engaging than text and images, and for property displays, otherwise known as listing, video marketing is best fit for it.  Also, in Search Engine Optimization- a digital marketing strategy that targets online presence of brands in google and other search engines, your real estate firms stand a chance of being identified by online prospects when you engage in effective video marketing.

In all, the many benefits of video marketing cannot be entirely ignored by professionals operating in the real estate industry. The onus is for all professionals in the industry to embrace video marketing, and entrench marketing professionalism in the real estate ecosystem.

ESV Nkechi Imobhio is a registered Estate Surveyor and Valuer.  She is a seasoned professional in the real estate industry, and serves as the Principal Partner of Nkechi Imobhio & Company. She sent this piece from Asaba, Delta State.