IBPLC, NCF Charge Consumers on Smart Drinking

Omolabake Fasogbon

Beverage brand, International Breweries Plc. has strengthened its push against harmful use of alcohol through its “Smart Drinking” initiatives.

This was as the brand joined the global society to commemorate this year’s “Sustainability Month” with the theme “Better World for All”

In observing the Month also, the organisation, in collaboration with Nigeria Conservation Foundation, NCF, initiated an array of activities to promote efficient use of assets and resources, improve human welfare, maintain business profitability, and preserve natural capital (air, water, land, and minerals), amongst others.

To drive these objectives, the company embarked on a tree planting project, beach clean-up and school beautification projects to consolidate their efforts in advancing the United Nations Sustainable Development Goals, SDGs.

Speaking, Managing Director of IBPlC, Hugo Rocha explained that the activities were in line with the company’s vision of bringing people together for a better world.

He said, “It was important for the company to demonstrate its unflinching commitment to managing environmental resources effectively through volunteering. We are determined to build a company to last, but we know we can only do that with a healthy, natural environment and thriving communities.

“With our 2025 Sustainability Goals, we are proud to be contributing to the SDG and the broader global sustainable development agenda while ensuring holistic environmental and social impact”

The organisation also observed its “Global Smart Drinking Week Campaign” where employees and consumers pledged to abide by the company’s smart drinking goals which included not drinking while driving and discouraging underage drinking.

In spreading the message further, the company visited the Traffic Compliance and Enforcement Corps (TRACE) office in Ogun State, erected five billboards across three major cities in Nigeria to reach over 10 million consumers, social media activation and direct engagement with consumers, offering smart drinking tips.