Firm Restates Commitment to Consumers Wellness in New Campaign

Omolabake Fasogbon

Beverage brand, SuperYogo has launched a national awareness campaign to reiterate its refreshing goodness and healthy value.

The new campaign tagged -“It’s Yoghurt” also reinforced the brand’s leadership position in the frozen sweetened yoghurt category.

According to the organisation, the campaign highlights the brand’s quality refreshment value and stimulates positive consumer experiences as a preferred frozen sweetened yoghurt for on-the-go nourishment.

It noted that the campaign was also in line with Fan Milk’s vision of ‘One Planet, One Health’ to inspire a healthier and more sustainable eating and drinking practices among consumers.

Brand Manager of SuperYogo, Abimbola Odimayo-Olabode reiterated that the new campaign “is to remind Nigerian consumers of the healthy and nourishing value of the brand among its contemporaries.”

He adds, “We are excited that for the past 20 years, Superyogo has become a household name that has built an affinity with consumers across all ages who are health conscious, young, upwardly mobile and love to bring out the best in their snacks by savouring it with this great tasting and refreshing yoghurt.”

On her part, Marketing Manager of SuperYogo, Jennifer Balogun said, “This is a brain and body snack which is very refreshing and can be consumed anywhere to refuel and refresh the body. Indeed, we believe this campaign will help in solidifying our proposition of providing Nigerians with healthy treats on the go.”