Bold Drink Becomes Official Sponsor of Chronicles of Ushbebe

By Omolabake Fasogbon

Bold soft drink, a brand from the stables of The LaCasera Company plc has been announced the official soft drink sponsor of the 15th Edition of ‘The Chronicles of Ushbebe Live’- the Vaccine Edition’ that held recently at Eko Hotel & Suites in Lagos.

The comedy show has played host to millions of Nigerians and other nationals over the years. This year’s edition was however limited to 500 guests in compliance with Covid-19 guidelines.

The Bold brand which comes in four flavours of Ginger, Orange, Tropical and Bitter lemon extra has received wide acceptance across the nation by numerous consumers since it launched into the Nigerian market in February 2020

Commenting on the sponsorship deal, Managing Director of The LaCasera Company Plc, Mr. Chinedum Okereke stated that Bold partnership with the comedy show was inspired by the brand’s shared personality of fun and excitement.

He added that the idea was also to give consumers present at the show the opportunity to taste and experience what the brand has to offer.

Group Marketing Director, Jotna Nig Ltd of The LaCasera Company, Mr. Emmanuel Agu stated that the partnership would further extend its footprint to the class of people that will be present at the event, with the aim to drive sampling of new drinkers, conversion and showcase the fun side of the brand.

He added, “Bold Ginger is Nigeria’s first ginger soft drink with spicy taste and pleasant peppery bite, perfect for your on-the-go life; while Bold Orange is different because it has that uniquely refreshing taste and aroma enjoyed by Fun, Trendy and Stylish consumers.

“Bold Tropical gives that deeply satisfying and indulging taste that quenches your taste with a rewarding mouthfeel; while the flagship flavour, Bold Bitter Lemon Extra which comes with Extra quinine, for those who yearn to “Taste the Extra” in their soft drink”.

The Host of the show Mr. Justice Nuagbe popularly known as Ushbebe affirmed that the partnership with the soft drink brand spiced up the entire event and offered the audience varieties to make their choices. “

“This further complements the top notch preparations that went into the 15th edition of his annual comedy show, thereby creating the right ambience for fun and conviviality among his audience, he said.