A Review on Fashion Induced Psychology

Here’s a fun fact most people don’t know: it is not only the food you eat or your exercise routine that affects your mood; even what you wear can make you feel in a certain way. If you’re dressed poorly, there is a great tendency to feel inferior, and if you are clothed in rich attire, the chance for self-confidence becomes very high.

It’s the job of a fashion designer to create dresses that induce great feelings in the person wearing them. This is why several dressmakers in Ghana leverage on crafting dresses that inspire a great feeling. It is a means to upscale the clothing business. Chrispe fashion brand is one of such designer brands in Ghana that uses the psychological power of fashion to thrive in the business.

Chrispe fashion brand was founded in 2020 by the creative director, Christian Danquah. It is a Ghanaian clothing brand and a luxury fashion company, with a vision to create a global brand rooted in the African continent. Chrispe reflects the easy and unique nature of some particular members of society. It reinforces and encourages the freedom to express yourself through comfort and style. Moreover, it unites people into a community with shared behaviours and tastes in drifts and ideas.

Chrispe is inspired by the endowed textiles and traditions of our ancestors, and it continues this legacy by producing a gamut of lasting clothing, all made in Ghana with their special twists. They offer ready-to-wear collections while also exploring concepts through different disciplinary projects.

This fashion brand is guided by core principles of cultural honour and uncompromising quality. Chrispe is committed to providing women with clothing that improves their everyday experiences.

Chrispe’s commitment to creating fashion pieces that transcend different cultures and traditions across the globe is the reason for this 2021 Squeaky Collection. It is a fashion collective with clothing pieces that relate individually to different kinds of people and psychologically induce various kinds of good feelings.

This is a beautiful fashion piece from the 2021 Squeaky Collection. It’s a one-piece garment, and its unique embellishment is catchy at first glance. There is an asymmetric cut across the chest. There are pleats attached to this asymmetry.

The dress has a short cap sleeve on the right arm. There is an even flow of the bodice of this dress, and there are pleats attached to the hem. The colours are in shades of navy and lighter blue. The pleats at the hem and chest have the same light shade of blue, while the body of the garment in between is of navy blue. It has a one-off shoulder due to the asymmetry style.

The asymmetry cut is fitted, while the bodice contains more volume, and this will make the wearer feel comfortable. It won’t obstruct movement. The volume allocated to the dress by the designer is a wise choice. It gives the dress a better visual appeal, and it doesn’t overwhelm the wearer. There is a balance between the design elements. The pleats don’t overwhelm the bodice and the sleeves.

This dress is intentionally designed to suit high-profile occasions such as exclusive entertainment and fashion shows. It is designed to suit dinner parties and runway shows. The embellishments look authentic and well-placed. They suffice and are in the right proportion for the design. The fabric prints are bold and attractive. They also look weighty with quality, and it’s suitable for the design. The prints and textures feel harmonious together, and they blend to make the dress look luxurious.

The uniqueness of the design style depicts innovation and gives a fresh perspective. The arrangement of the fashion elements is unexpected, well executed, with some visual interest, and they work perfectly for the dress.

The seam work looks well executed. The seams have a smooth flow, and they have no puckering or pulling. They are straight and they lie flat, and there are no unfinished seams that could fray and make the inside of the dress look messy. The underarm seams are properly joined, and they are matched accurately.

The individual stitches are of consistent size and tension. There are no gaps or skipped stitches throughout the garment, and no probability of creating weak points in the seam that could result in tearing. The stitch lengths are even and professionally done consistently throughout the garment. There are also no loose threads hanging from seams or the hem of the dress. The designer paid attention to every detail of this dress.

However, this dress is not designed to fit into religious places or official meetings. It may also not be appropriate for casual outings. The single shoulder-off could make this dress averse to people who love modesty or people who are austere, and this could cut down the sales, numerically.

This is another beautiful fashion outfit from the 2021 Squeaky Collection. It is a two-piece outfit that has a shirt and trousers.

It is a buttoned-down shirt, and it has a normal collar that hangs perfectly around the neck and links up smoothly with the buttons. The collar lies flat, and it flatters the dress because it sits properly around the neck. It has a pair of long sleeves with buttons to tighten the wrist and keep it fit.

The shirt doesn’t hug the body, though it doesn’t look too bogus, just a little loose, and it flows evenly to a point slightly below the waist. It looks free enough to make the wearer feel comfortable. The shirt’s hem is straight and neatly finished. The shirt doesn’t pull across the bust because it is loose, and neither does the waist area cling to the waist of a slim body. The designer seems to have intentionally made the dress this way.

The armholes don’t look too tight and can’t restrict movement; they are comfortable and well-shaped.

The trousers are bogus, narrowed at the waist, but evenly flare out towards the ankle areas. Though the designer made the trousers more pronounced, however, the volume balances the shirt without overwhelming it.

It is the kind of outfit that will give you the cooperate feeling and boardroom power, and it is designed to be suitable for official meetings and parties, and religious gatherings. It may also be appropriate to wear this dress to an exclusive function, such as fashion and entertainment shows.

The trousers feel free and comfortable for the wearer’s movement. There is harmony in this dress, and the elements of the outfit are well balanced; the sleeves don’t overwhelm the collar, and the respective volumes of the elements are harmoniously combined and intentionally executed.

The choice of fabric is right for the dress; it’s opaque and has visual quality. It makes the dress look fit to be called a luxurious outfit and worn by the elites. The designer’s judgement on the styling and fabric makes it look intended to communicate elegance, and it fulfils its intended purpose.

The fabric pieces are joined with straight and even seams that lie flat. The seam work looks accurate; there are no puckered seams in view, which means the designer paid lots of attention to his sewing technique. The seams are properly finished, and no allowances for fraying, and they align properly underarm.
The individual stitches are consistent, and there are no weak points, gaps, or skipped stitches along the outfit.

This dress is in a plain shade of light blue, which is not flattering, because it gives it a uniform vibe. Perhaps a combination of two beautifully combined hues would have done better justice to the dress. The dress design style may make it mostly relate to the older generations; this could reduce sales, numerically. The colour choice gives it an ordinary vibe, and it’s a dent in the outfit’s elegance.

This is another beautiful fashion expression from the 2021 Squeaky Collection. It’s a two-piece outfit with an armless top that hangs with straps on the shoulders, and a pair of bogus trousers.

The plain colours of the top and trousers blend harmoniously. The top has a raven black colour, while the trousers are blue.

For the wearer’s comfort, the top blouse has a zipline running along it to make it easier for the wearer to get in and out of the blouse.

The trousers are bogus; their waist area is strapped tightly along the thighs. Pleats are built from thighs, and they spread out widely and evenly towards the ankles. This dress is designed to be suitable for exclusive outings like the fashion and entertainment shows, and it will be appropriate for dinner parties.

This dress isn’t designed to be suitable for religious gatherings and official meetings. Due to the style and design, it will be more suitable for the younger generation, and this will result in a cut the sales, numerically.

This 2021 Squeaky Collection proves much for Chrispe’s fashion design. It is a collection where the younger and older generations will find, respectively, clothing pieces that psychologically resonate with them. This is a thoughtful collection, and it brings much acclaim to the brand.
Abisola Omolade