Initially going by the stage name Wini, to Wini Lizbet, Afrobeats artiste, Winifred Okorie is unknowingly deliberate carving a niche in the music space and in the phase pushing the boundaries of her creativity. Meeting her as a rookie some five years ago in Lagos and interviewing her, you could tell how deeply passionate she is about music. Wini Lizbet who has just released a new song titled ‘On A Daily’, speaks to Ferdinand Ekechukwu, revealing beyond being an artist, her studies at a prestigious University in London had not only enriched but provided her with a solid foundation in understanding the music business and the skills needed to navigate the ever-evolving landscape of the industry
Tell us about you and your journey into music?
My name is Winifred Okorie, but I am known by my stage name Wini Lizbet. Music has been my passion since my early years, and it all began during my time in Secondary School. I vividly remember the first time I heard a powerful song on the radio that resonated deeply with me. It was a transformative moment that sparked a burning desire within me to express myself through music. From that point on, I knew that music would be an integral part of my life. To pursue my passion further, I decided to study International Music Management at a prestigious University in London. This program has provided me with a solid foundation in understanding the global music industry, its dynamics, and the various aspects of artist management, promotion, and distribution. In my educational journey, I have had the privilege of learning from renowned industry professionals who have not only enriched my knowledge but also inspired me to push the boundaries of my creativity. My studies have given me a comprehensive understanding of the music business, equipping me with the skills needed to navigate the ever-evolving landscape of the industry.
Was there any parental influence or background in music relating to yours?
Regarding parental influence or background in music, my musical journey has been primarily driven by my own passion and self-motivation. While my parents have always been supportive of my pursuits, they do not have a direct background or involvement in the music industry. From a young age, my fascination with music sparked organically, and I took it upon myself to explore this art form independently. I sought out opportunities to learn and grow as a musician through various avenues such as self-study, online resources, and collaborations with fellow artists.
What is it that you feel stands you out as an artiste?
As a musician, I believe several aspects contribute to what sets me apart and defines my individuality in the industry. First and foremost, it’s my distinct artistic vision and the way I interpret and express myself through music. I strive to create a sound that is authentic, innovative, and deeply resonant with my personal experiences and emotions. By infusing my music with my unique perspective, I aim to connect with listeners on a profound level and evoke genuine emotions.
Your formerly go by the stage name Wini, why Wini Lizbet now?
My fans and music lovers were finding it difficult to see my songs because I’m not the only artist called Wini, I searched it myself and ‘omo we plenty o’.
What music instrument do you love to play?
I have a strong affinity for playing the keyboard, and it has been my instrument of choice for some time now. While I wouldn’t claim to be perfect at it just yet, I am deeply passionate about playing and constantly working to improve my skills.
What’s your process of creating a songs/music?
My process of creating songs/music starts with various sources of inspiration. It could be an idea that comes to my mind, a memorable song line, or a specific theme I want to explore. Once I have that initial spark, I begin by writing down the lyrics and crafting the melodies. Throughout the creative process, I continually sing the song to myself, envisioning how I want my listeners to feel when they hear it. I focus on creating emotional impact, connecting with the audience on a deep level, and leaving a lasting impression. To ensure the song reaches its full potential, I believe in the power of revision and refinement. I rewrite the song multiple times, making adjustments to the lyrics, melodies, and overall structure. This iterative process allows me to fine-tune the song and ensure it meets my artistic standards. Before releasing any song, I spend considerable time singing it to myself until I feel comfortable and confident with the final version. This helps me ensure that the song resonates with my own emotions and captures the essence of what I want to convey.
How do you see music of the present and the past generation considering the criticisms trailing younger artistes not having sound lyrics and vain in their songs?
The music of every generation reflects the cultural and social context in which it is created. Just as with any art form, there is a wide spectrum of creativity, talent, and depth within the present generation’s music. While some artists may prioritize catchy melodies and lighter subject matter, others are using their platform to address social issues, share personal stories, and evoke emotional depth. It is crucial to acknowledge that music is not a monolithic entity, and different genres and artists cater to diverse audiences with varying preferences. Some younger artists may indeed focus more on creating music that is commercially appealing or trend-driven, while others are dedicated to crafting meaningful lyrics and delivering impactful messages.
Who are you biggest inspirations, contemporaries and musical influences?
Traditional African music, Afrobeats draws heavily from traditional African music genres such as highlife, juju, and Afrojuju. Exploring the works of past and present artists in these genres has deepened my understanding of the roots and heritage of Afrobeats, and inspires me to incorporate traditional elements into my own sound.
But then Tiwa Savage has made a significant impact as a female artist in Afrobeats. Her powerful vocals, captivating stage presence, and ability to transcend cultural boundaries have earned her recognition both locally and internationally. Her journey had serve as an inspiration for me also.
What do you enjoy the most about being an artist and creative?
What I enjoy the most about being an artist and creative is the incredible sense of fulfillment and personal expression it brings to my life. Being an artist allows me to channel my emotions, thoughts, and experiences into a medium that transcends words alone. Through music and creativity, I can communicate and connect with others on a profound level, touching hearts, and evoking emotions. This ability to convey messages and evoke feelings through my art is immensely rewarding and fulfilling.
How really would you describe yourself as a musician?
I would describe myself as a passionate and dedicated artist who strives to create meaningful and evocative music. I am deeply committed to honing my craft, constantly seeking growth, and challenging myself creatively.
One of my defining characteristics as a musician is my versatility. I enjoy exploring various musical genres and styles, never limiting myself to a single sound or approach. This flexibility allows me to experiment with different sounds, instrumentation, and musical elements, creating a diverse range of compositions.
What actually is your genre of music considering that we have so many fusions of music genres now?
I’m into Afrobeats music. However, it’s worth noting that I am also highly versatile as an artist. I enjoy exploring different musical styles and incorporating diverse influences into my music.
What inspires your music? What inspires the kind of music you particularly do?
My music is inspired by a variety of sources that ignite my creativity and shape the kind of music I create as an Afrobeats artist. First and foremost, my African heritage and cultural background play a significant role in shaping my musical identity. The rich traditions, rhythms, and melodies of Africa are a constant source of inspiration for me. I draw from the vibrant sounds of traditional African music, incorporating elements that celebrate the diversity and beauty of the continent.
I understand you are working or have just released a song. Can you tell me about that in addition to any project you have at hand?
Yes, absolutely! I’m thrilled to share that I have just released a new single titled ‘On A Daily,’ which is available on all streaming platforms. ‘On A Daily’ is a vibrant and energetic Afrobeats track that combines infectious rhythms, catchy melodies and uplifting lyrics. It’s a celebration of everyday life, appreciating the small moments, and finding joy in the daily experiences we often overlook. I believe the song captures the essence of Afrobeats while also offering a relatable and uplifting message and will definitely make you move your body.
In addition to my single release, I’m also currently working on an exciting project a forthcoming EP that is slated to be released next year. This EP is a collection of carefully crafted songs that showcase my versatility as an artist and delve into various themes and musical styles. I’m collaborating with talented producers and musicians to create a cohesive and dynamic body of work that will resonate with a wide range of listeners.
Can you take me through your discography and some of your songs that really got you space in the music industry?
The songs that gained notable attention and contributed to my recognition in the music industry are Good Love, Manya and Nobody. These tracks resonated with audiences, featuring infectious rhythms, memorable melodies, and thought-provoking lyrics. They received significant airplay on radio stations, garnered positive reviews from critics, and helped expand my fanbase.
What’s your take on Afrobeats and its place in global music at the moment?
Afrobeats has undoubtedly made a significant impact on the global music scene in recent years, and its place in the global music landscape is continually expanding. As an Afrobeats artist, I am thrilled to be part of a genre that is gaining recognition and resonating with listeners worldwide.
