Raheem Akingbolu
For the first time, a Nigerian agency, X3M Ideas, has been listed in the Loeries 2023 Official Ranking in three categories; top agencies in Africa and the Middle East, ranking by agencies in Africa (excluding South Africa) and list of top agencies, digital category.
Impact BBDO tops the list in the agency in Africa category while FP7 McCann Dubai comes second and Leo Bunnet Dubai third in this section. Others are; Saatchi & Satchi Dubai, Publicis Middle East, Scannad Kenya, Leo Burnnet Beirut, TBWA Instanbul, among other selected agencies spread across various African countries. X3M Ideas, which is on number 9 is the only West African agency in the list.
Reacting to the new feat, the Chief Executive Officer of X3M Ideas, Steve Babaeko, who dedicated the award to the agency’s array of clients and his team described the achievement as a morale booster.
He said, “We’re extremely proud to have been listed in the globally respected Loeries rankings. Our strong agency representation across threee categories showcases both the power of our ideas and the strength of our partnerships with clients. This recognition from Loeries is a great endorsement of our amazing teams and their ability to deliver creative and innovative work that has a transformative impact around the world.”
Reflecting on the rankings, Dani Richa, chairperson and CEO of BBDO Middle East Africa and Pakistan had stated: “We take the Loeries ranking very seriously as it’s a true measure of our performance and our work across the Middle East and Africa.
