Yuletide: Consumers Commend natnudO for Making Noiler Chicken Available

Mary Nnah

A characteristic of the Yuletide season around the world is the Christmas Chicken, and encomiums have already begun to pour in significantly for natnudO, a frontline meat processing arm of Amo Farm, for making Noiler bird, which is similar in taste to the native chicken popular for Christmas celebration available in its outlets during this period.

The Noiler bird, a source of animal protein and nutrients essential for growth, is a low-budget rearing and dual-purpose breed of chicken developed by Amo Farm Sieberer Hatchery Limited, which is fast becoming consumers; preferred choice for celebration, especially during yuletide.

This is more so against the backdrop of the economies of scale embedded in the rearing of the Noiler bird which thrives on backyard scavenging and low-cost feeding and maintenance.

Noiler’s popularity and preference stem from the over 1.3 million smallholder rural farmers initiative and its characteristic as a dual-purpose bird (for meat and eggs) that is similar in appearance and taste to the native chicken.

As a product of several years of research and development, the Noiler chicken is more resistant to field diseases and produces four times more eggs and three times more meat than native chicken, which makes it a wise choice for poultry farmers.

According to Olawale Ahmed, an Oyo State-based agriculturalist, and a consumer of the chicken brand, the Noiler bird stands out as it is more nutritious with a unique taste and satisfactory appeal.

Another from Ondo State, Babatunde Adebola, said it surpasses other breeds with its size, coupled with its healthy condition that makes it more delicious.

Other consumers of poultry farming affirmed that it helps boost the human immune system with its nutrients that are essential for body-building, while also applauding Amo Farm’s innovation in chicken production.

This comes on the heels of the various empowerment projects championed through the Noiler brand within the wider agriculture space by some organisations, as well as the commendation by the Oyo State government of the company’s agricultural advancement in the State.

The company which is headed by the Group Managing Director, Dr. Ayoola Oduntan, produces over a million chicks a week and plans to increase the figure by over 30 per cent on a year-on-year basis.